Google’s search share went from 79% to 75%– why that doesn’t matter
So much quibbling among the SEOs about how Bing is stealing traffic from Google or how Yahoo! isn’t what it once was. Ten years ago, I worked at Yahoo! And while I’d be tempted to chime in on this tempest in a teapot, they’re missing the point. That’s me with Jerry and David, who co-founded […]
10 Commandments of Running an Ad Network
If you run an ad network, see how many of these 10 Commandments you actually deliver upon versus just saying you do: 1. Thou shalt deliver publishers better eCPMs: Not the highest payouts, but just better than the competition. That means some ads don’t get to run. Though we are a marketplace, we want to […]
Google Enters the Ad Serving Game Today
Today, Google announced its integration of Google Ad Manager and DART. Users of Google Ad Manager are “upgraded” to DFP for Small Businesses. It’s free, as are most all of Google’s products, provided you have less than 90 million impressions a month. If you’re bigger than that, then you have to pay support for the […]