You know that one email you’re supposed to send or that call you’re supposed to me, but you keep doing other stuff because you’re avoiding that one thing? Tackle it first– and you’ll feel such relief, you’ll wonder why you kept putting it off. Plus, most of the time, that one thing takes only 5 […]
This picture is here with me and Gary. I’m wearing only one shoe because he’s got the other in his hand. Most people would post this to beef up their ego, to show they are somehow associated with or endorsed by someone famous. It’s like playing a giant game of Bingo, where you have to
Want to see something ridiculous? Read More »
Care so deeply that you’d do anything for them, short of compromising your integrity. And you will have the mission mindset of the servant leader who changes this planet. More powerful than any marketing gimmick or advertising slogan. If you truly care, with a heart that breaks for others, it doesn’t matter how shy you
Are you ready? It’s not a deep technical background, years of industry experience, special tools that you don’t have access to, or having inside connections. I do something that I’m pretty sure nearly all of you can do (yes, YOU). And that is I actually CARE. Yes, I care about seeing people succeed and I
Okay, I’m going to tell you my secret to how I drive engagement and conversion. Read More »
Those are the building blocks of companies that operate smoothly. When one of those two items is broken, no amount of well-wishing or effort can make up for it. If you’re an entrepreneur trying to scale up your business, you know that hiring more people and partners increases your risk of any one of your
Reliability and competency. Read More »
Imagine if the score of the game was based on how many points each player thought they should be able to score. The referee would simply tally up the wishful points from the players on each team and then declare which team won! We had a candidate demand triple the starting salary of his position.
Because if it’s important enough, you’ll make the time. Saying you’re “busy” really just means you aren’t managing your priorities. Logan and I were up at 4:45 am yesterday to go on a sunset canoe ride, after going to bed after 1 am. We didn’t want to miss a once-in-a-lifetime experience in the Amazon. But
There is always enough time to get what you want done. Read More »
Those who are the loudest and flashiest get the least done and have less money than you. Occam’s Razor- the most obvious answer is likely the correct explanation. Dunning-Kruger- beware of overestimating your competency, while you can see most others already are unaware of their unconscious ignorance. Seek radical transparency in all your dealings, from
Some nuggets of wisdom I’ve learned over the years Read More »
Because I’m using the “worldwide” country targeting instead of typing in every single country in the world. And it’s intersected with fans of Social Media Examiner and Digital Marketer, the two communities that know me best. The high engagement rate of 40% gives the ad a better cost per engagement and cost per thousand impressions.
1/3rd of a penny per like. Read More »
Many factors go into the CPM (cost per thousand impressions) that we’re paying. The average in the United States is about a $6 CPM, but sometimes you’ll see it spike to $100 for no apparent reason. Let’s talk about the 4 main reasons. #1 is our choice of business objective. It’s not that Facebook sees
Why is my Facebook traffic cost spiking up? Read More »