Post your videos and pics as either square or vertical on Facebook. Then your posts will take up the whole phone screen instead of just 1/4 of the screen, which is what you get in the landscape. If you’re on Facebook, scroll through your feed to see if this is true. Then consider how much […]
Amateurs focus on bidding and budgets, while pros focus on strategy– their #GCT alignment (goals, content, targeting). Amateurs like to constantly “turn the knobs” and touch their campaigns every day– which keeps resetting their ad rank. Amateurs create lots and lots of new ads and are posting content regularly in a “content calendar”, while pros have just
The amateur digital marketers focus on targeting, while the pros focus on content. Read More »
Allow only ONE item to be a high priority at any point in time. Otherwise, that person will be confused. Other team members may, out of eagerness, declare something high priority for one of your star performers, overriding what you as the leader have said is the true high priority. They won’t realize that they’re
Not their money, things, knowledge, or connections, since these are all replenishable. When someone gives you their time, treat it with the utmost of respect, since it means they care. Relationships of all types are built upon the sharing of units of time together. A meal together, a nudge via email, a message via Facebook—
The most generous thing anyone can do is give you their TIME. Read More »
Here are my top 5, in order:1) Being willing to do anything for your people.2) Have gratitude to those who help you.3) Knowing how to build and organize teams.4) Having expert communication skills.5) Building depth in just one area of expertise, so you can have access to others via the other 4 tips. When you
It took me 20 years to understand this irony- that the people who keep saying they’re “busy” are spending more time doing just that. You’ll almost NEVER hear a super successful person say they’re “too busy”. And the ones I’ve met are super quick about getting stuff done. If they don’t want to do something,
If you want to get something done, ask a busy person. Read More »
This gentleman claims I’m exploiting 3rd world labor– getting on his moral high horse to publicly deride me without taking time to understand our program. Our virtual assistants start at $3/hour and move up based on skill. That is a good wage in the Philippines for a digital marketer– one that provides respect and feeds
Someone who I respect attacked me on Facebook and this deeply hurt me. Read More »
No catch and no need to give us your email address. Just grab whatever you want. Go to yourcontentfactory.com/facebook. Why do this? We are building relationships, which start from sharing expertise freely. Later you will buy EXPRESS packages, based on these exact same checklists, to create employment for the young adults in our program. From experience,
I have boatloads of Facebook strategy and training guides to give you for free. Read More »
The posts that work best on Facebook and LinkedIn are where you tell a story that honors someone else. These posts also build your personal brand and drive inbound leads for your business. When you mentor others, you create opportunities for you to lift them up and for them to honor you. Thus, the future
Here’s something that should scare you and inspire you at the same time. If your posts are getting low engagement, Facebook’s recent algo change will penalize you harder than before. This means you’ll get less reach, which gives you even less engagement, which then further decreases your reach. And so forth, in a downward spiral
A matter of degrees Read More »