Dennis Yu

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Just put it out there

I uploaded a 20-minute training video on how to optimize ad campaigns, step-by-step. No need to go to a landing page, enter an email address, or anything. Zero teasing, as you typically see— going straight to the techniques. And zero sales pitch at the end. I targeted people who are interested in digital marketing. It

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Watch Your Notifications

Two notifications here show our interactions being a multiple of our reach. Except in rare circumstances, like photo gallery views and super small audiences, you cannot have an engagement rate greater than 100%. Should you freak out at this bug? Nah, any more than someone in California losing their mind over a 3.0 earthquake or

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Find Your Niche

A Kardashian handing a can of Pepsi to a battalion of police officers, which somehow diffuses racial tensions. NatWest Bank’s Mr. Banker mansplaining to female customers. Budweiser today giving out rainbow beer glasses during Pride Week. Big, monolithic brands lack such purpose that their ham-fisted attempts to stand for a mission create more backlash. You

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High Engagement

73 people reached, but 74 engagements– how is this possible? Look closely and you’ll see 25+ photos in this post. When you post an album, people who click on one of the photos will typically continue to click on 5-6 more photos in that album. So while technically this is a 100% engagement rate, Facebook’s

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