Dennis Yu

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Why You Must Own Your Marketing: The Key to Control, Cost Efficiency, and Long-Term Success

This morning the owner of a plumbing HVAC company asked me how much to build their website. $650 one-time is the short answer. But let’s break this down and see how most home service businesses screw this up badly. It’s no secret that a plumbing HVAC website is just a template that you can inject

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The Real Secret to Home Services Marketing: It’s Not About the Tools

The “secret” to marketing for a home services business is not killer technical expertise in PPC, SEO, or whatever the tool companies and gurus are trying to confuse you with. Here is the secret…. Have solid teams that do great work, which generates happy customers. Then “marketing” is just amplifying the goodness already there. No

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Steven McConnon Was Looking to Break into Silicon Valley and He Did

Ten years ago, I met Steven McConnon. Today, he’s realized his dream of breaking into Silicon Valley. Over the years, I’ve mentored Steven, watching him grow and overcome challenges. Steven worked hard and stayed committed to his goals. Now, he’s a Technical Project Manager/Solutions Architect at Facebook Reality Labs. Seeing Steven achieve his dream fills

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Google’s Lie Detector Test: Why Authenticity is the Only SEO Trick You Need

This data leak on the API came out that there are 14,000 variables that Google looks at to determine whether your local service business is Googleable and whether you’re lying in SEO.  As a result, all the “SEO experts” have gone nuts trying to deconstruct the clickstream data, saying things like “the overall domain matters,

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