I was with Darryl Isaacs, a famous personal injury lawyer in Kentucky, when he got a $10 million trucking accident case; it was 2:00 AM, and we were hanging out when he got a message on Facebook. It was from a mother whose one-year-old child had been killed by a truck. She was distraught. She didn’t […]
How Darryl Isaacs Earned $10 Million by Putting People First Read More »
I used to get super frustrated when I put out a killer podcast episode, but it didn’t get any views. So I tried getting fancy cameras and microphones, but it didn’t help. I tried hiring video editors of all types– short-form agencies, VAs, and consultants– did little. I thought maybe my guests weren’t high profile
The #1 Reason You’re Not Getting Views on Your Podcast and How to Fix It Read More »
Mark Horvath, founder of Invisible People and Dennis Yu, shed light on the reality of those living on the fringes of society. Mark shares his view on the fentanyl crisis, the importance of harm reduction, and the need for supportive communities. A Double-Edged Sword Fentanyl has emerged as a lifeline for some and a danger
The Complexity of Homelessness and Addiction Read More »
Most people will guess it’s for a lack of goals, not having sufficient time/expertise, or having a crappy product. The creatives will say it’s for poor content– weak landing pages and lame creatives. The numbers geeks will say it’s conversion rate, quality score, insufficient budget, or some metric that’s off. These are all good things
The Hidden, but Most Obvious Reason Your Campaigns Are Failing Read More »
Dennis Yu and I were going to make a client wealthy. We were reviewing the client:→ Their goals.→ Their awareness.→ Their ability to be guided. And we discovered a problem:→ They wrote the recipes.→ Wanted Michelin star chefs.→ Told us how to cook & supply the ingredients. And it got worse:→ They did not respect
How to Get the Least Value From a Branding Firm Read More »
If you’re an SEO geek, you’ve probably been buzzing and gossiping about Google’s latest core update, which completed its rollout on March 20, 2024, after its initial release on March 5, 2024. Some people’s sites were destroyed or even completely delisted. There are many interesting technical tidbits to discuss regarding what happened — fodder for
Can the 2024 Google Update Delist Your Home Business Website? Steps to Stay Safe Read More »
Here’s my super quick and powerful method to test the effectiveness of my podcast. >>For any guest that I’ve ever interviewed, I search for their name. If my article appears in multiple ways (YouTube, articles, social snippets), then we’ve repurposed it correctly. >> If it doesn’t show up, then search for that person + my
My Super Quick and Powerful Method to Test the Effectiveness of My Podcast Read More »
I would never say that. But someone else proudly proclaimed that today, over and over, to sell his courses. I’ve spent a billion dollars on Facebook and Google ads myself. But there’s no way to compare who is better at Facebook ads between someone helping an HVAC company in Las Vegas get leads for “air
“I am the BEST in the world at Facebook ads” Read More »
Sometimes Allegiant is the only choice for point-to-point, especially smaller cities. I fly a lot, and commuting an hour or more from the airport to where I actually need to be is the most time consuming aspect I face when traveling. Allegiant Air caters to less frequented destinations and helps me reduce those lengthy commute
I’ve flown Allegiant Airlines 37 times since 2013 Read More »
We just got the green light from Joshua Crouch of Relentless Digital to publish the audit of the $25,000 he took from Travis and Sons, a plumbing company. The client is filing a chargeback, which is hopefully within the timeframe allowed. Note that scammers usually threaten legal action, like Joshua Crouch did here, or in