What I’m about to say pisses off most people who do social media marketing or believe they do it for a living because they think every social channel is different. They think what you post on YouTube should be different from what you put on TikTok. Twitter should be text-based, while on Instagram, you need […]
Why ‘Social Media Marketers’ Get It Wrong: One Strategy for All Platforms Read More »
The “secret” to marketing for a home services business is not killer technical expertise in PPC, SEO, or whatever the tool companies and gurus are trying to confuse you with. Here is the secret…. Have solid teams that do great work, which generates happy customers. Then “marketing” is just amplifying the goodness already there. No
The Real Secret to Home Services Marketing: It’s Not About the Tools Read More »
I’m sitting here with my buddy Scott Richter at the Cosmo, Super Bowl weekend, with the Bellagio fountains glowing in the background. We’ve known each other for more than 24 years. Along the way, we’ve shared more than just professional milestones. I’ve had the honor of having meals with Scott and his son Michael, celebrating
How Scott Richter Became a Gambling Influencer with 200M Views Read More »
Ten years ago, I met Steven McConnon. Today, he’s realized his dream of breaking into Silicon Valley. Over the years, I’ve mentored Steven, watching him grow and overcome challenges. Steven worked hard and stayed committed to his goals. Now, he’s a Technical Project Manager/Solutions Architect at Facebook Reality Labs. Seeing Steven achieve his dream fills
Steven McConnon Was Looking to Break into Silicon Valley and He Did Read More »
I got a lot of hate because we ran ads for the Golden State Warriors for five and a half years. I had all these “friends” saying, “You know I’d love a ticket for my buddy and for my girlfriend,” and you might laugh, but many of us are guilty of cold-emailing and cold-calling like
How We Drove $38 Million in Ticketmaster Revenue for the Golden State Warriors Read More »
We had World Gym as our client. They’re the original gym for bodybuilders like Frank Zane and Arnold Schwarzenegger, and they were running professionally shot corporate ads. Their ads weren’t working on TikTok. So I did a search on TikTok for World Gym and saw a bunch of regular people working out at World Gym.
World Gym Leveraging the Social Amplification Engine Read More »
This data leak on the API came out that there are 14,000 variables that Google looks at to determine whether your local service business is Googleable and whether you’re lying in SEO. As a result, all the “SEO experts” have gone nuts trying to deconstruct the clickstream data, saying things like “the overall domain matters,
Google’s Lie Detector Test: Why Authenticity is the Only SEO Trick You Need Read More »
I was with Darryl Isaacs, a famous personal injury lawyer in Kentucky, when he got a $10 million trucking accident case; it was 2:00 AM, and we were hanging out when he got a message on Facebook. It was from a mother whose one-year-old child had been killed by a truck. She was distraught. She didn’t
How Darryl Isaacs Earned $10 Million by Putting People First Read More »
I used to get super frustrated when I put out a killer podcast episode, but it didn’t get any views. So I tried getting fancy cameras and microphones, but it didn’t help. I tried hiring video editors of all types– short-form agencies, VAs, and consultants– did little. I thought maybe my guests weren’t high profile
The #1 Reason You’re Not Getting Views on Your Podcast and How to Fix It Read More »
Mark Horvath, founder of Invisible People and Dennis Yu, shed light on the reality of those living on the fringes of society. Mark shares his view on the fentanyl crisis, the importance of harm reduction, and the need for supportive communities. A Double-Edged Sword Fentanyl has emerged as a lifeline for some and a danger
The Complexity of Homelessness and Addiction Read More »