Dennis Yu

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Who Pays When Blue Ridge Community College Cancels Last Minute?

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                      BRCTC AI and Cybersecurity Conference Friday October 11, 2024 Unexpected event cancellations are an inevitable part of the conference industry. But when Blue Ridge Community and Technical College canceled its upcoming AI & Cybersecurity Conference just six days before the event, it left us, the confirmed speakers, with non-refundable travel costs. This experience has raised […]

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Why You Should Never Pay for Speaking or Being Featured

Blog, Public Speaking /

Opportunities for public speaking or being featured can boost your credibility and expand your network. However, not all offers are genuine. Recently, I received an invitation to contribute a chapter to a book on artificial intelligence. At first, the offer seemed legitimate. But as I dug deeper, red flags started appearing: When I questioned if

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A Dunker’s Dream: From Small Town to Nike HQ – Success Isn’t Always a Straight Path

Blog, Awesome People, Communication, Growth Mindset, mentorship, personal branding, Personal Growth /

Imagine stepping into the heart of one of the world’s most iconic brands—Nike’s global headquarters. For Ben Ehlert, known as Bouncy Ben on Instagram, a professional dunker with a vertical jump just inches away from the world record, that dream became a reality. A small-town athlete who once aspired to be a professional basketball player,

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How Small Businesses Can Leverage Facebook’s Data Dynamics using Dollar a Day

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I clicked on one meal delivery service ad on Facebook. Then, almost immediately, I started seeing ads not just from that company but from competitors in the same category. Yes, Facebook is using your ad performance data to help your competitors. Try it yourself if you don’t believe me. The key is that you have

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Why You Must Own Your Marketing: The Key to Control, Cost Efficiency, and Long-Term Success

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This morning the owner of a plumbing HVAC company asked me how much to build their website. $650 one-time is the short answer. But let’s break this down and see how most home service businesses screw this up badly. It’s no secret that a plumbing HVAC website is just a template that you can inject

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The Real Secret to Home Services Marketing: It’s Not About the Tools

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The “secret” to marketing for a home services business is not killer technical expertise in PPC, SEO, or whatever the tool companies and gurus are trying to confuse you with. Here is the secret…. Have solid teams that do great work, which generates happy customers. Then “marketing” is just amplifying the goodness already there. No

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Steven McConnon Was Looking to Break into Silicon Valley and He Did

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Ten years ago, I met Steven McConnon. Today, he’s realized his dream of breaking into Silicon Valley. Over the years, I’ve mentored Steven, watching him grow and overcome challenges. Steven worked hard and stayed committed to his goals. Now, he’s a Technical Project Manager/Solutions Architect at Facebook Reality Labs. Seeing Steven achieve his dream fills

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