I got a lot of hate because we ran ads for the Golden State Warriors for five and a half years. I had all these “friends” saying, “You know I’d love a ticket for my buddy and for my girlfriend,” and you might laugh, but many of us are guilty of cold-emailing and cold-calling like […]
How We Drove $38 Million in Ticketmaster Revenue for the Golden State Warriors Read More »
We had World Gym as our client. They’re the original gym for bodybuilders like Frank Zane and Arnold Schwarzenegger, and they were running professionally shot corporate ads. Their ads weren’t working on TikTok. So I did a search on TikTok for World Gym and saw a bunch of regular people working out at World Gym.
World Gym Leveraging the Social Amplification Engine Read More »
This data leak on the API came out that there are 14,000 variables that Google looks at to determine whether your local service business is Googleable and whether you’re lying in SEO. As a result, all the “SEO experts” have gone nuts trying to deconstruct the clickstream data, saying things like “the overall domain matters,
Google’s Lie Detector Test: Why Authenticity is the Only SEO Trick You Need Read More »
I was with Darryl Isaacs, a famous personal injury lawyer in Kentucky, when he got a $10 million trucking accident case; it was 2:00 AM, and we were hanging out when he got a message on Facebook. It was from a mother whose one-year-old child had been killed by a truck. She was distraught. She didn’t
How Darryl Isaacs Earned $10 Million by Putting People First Read More »
I used to get super frustrated when I put out a killer podcast episode, but it didn’t get any views. So I tried getting fancy cameras and microphones, but it didn’t help. I tried hiring video editors of all types– short-form agencies, VAs, and consultants– did little. I thought maybe my guests weren’t high profile
The #1 Reason You’re Not Getting Views on Your Podcast and How to Fix It Read More »
Mark Horvath, founder of Invisible People and Dennis Yu, shed light on the reality of those living on the fringes of society. Mark shares his view on the fentanyl crisis, the importance of harm reduction, and the need for supportive communities. A Double-Edged Sword Fentanyl has emerged as a lifeline for some and a danger
The Complexity of Homelessness and Addiction Read More »
Most people will guess it’s for a lack of goals, not having sufficient time/expertise, or having a crappy product. The creatives will say it’s for poor content– weak landing pages and lame creatives. The numbers geeks will say it’s conversion rate, quality score, insufficient budget, or some metric that’s off. These are all good things
The Hidden, but Most Obvious Reason Your Campaigns Are Failing Read More »
Dennis Yu and I were going to make a client wealthy. We were reviewing the client:→ Their goals.→ Their awareness.→ Their ability to be guided. And we discovered a problem:→ They wrote the recipes.→ Wanted Michelin star chefs.→ Told us how to cook & supply the ingredients. And it got worse:→ They did not respect
How to Get the Least Value From a Branding Firm Read More »
If you’re an SEO geek, you’ve probably been buzzing and gossiping about Google’s latest core update, which completed its rollout on March 20, 2024, after its initial release on March 5, 2024. Some people’s sites were destroyed or even completely delisted. There are many interesting technical tidbits to discuss regarding what happened — fodder for
Can the 2024 Google Update Delist Your Home Business Website? Steps to Stay Safe Read More »
Here’s my super quick and powerful method to test the effectiveness of my podcast. >>For any guest that I’ve ever interviewed, I search for their name. If my article appears in multiple ways (YouTube, articles, social snippets), then we’ve repurposed it correctly. >> If it doesn’t show up, then search for that person + my
My Super Quick and Powerful Method to Test the Effectiveness of My Podcast Read More »