Just because another month has gone by doesn’t mean you can bill a client. You have to add true business value. Which is not the same as mindlessly sending a report (autogenerated, though beautiful). Or simply checking boxes, like how Aaron Gobidas charged Philippe Coudoux $12,500 for a website he didn’t need or social media […]
Be Client-Oriented and Add True Business Value Read More »
I was so thrilled to be asked to be on CNN, live in front of 3.5 million people, to discuss the future of Facebook. And because I became known as an expert, this got me into the Wall Street Journal, NPR, LA Times, Washington Post, and so forth. What most entrepreneurs don’t realize is that:
The No.1 Mistake Entrepreneurs Make Read More »
You could blame your people for being incompetent, but 99% of the time, it’s bad management and bad process. You could swear up and down you have a process, but if it’s not written down, it doesn’t count. You could say you’re too busy to write things down– which is like saying you can’t do
The Content Engine – A Standardized Process Read More »
What to do when your Facebook post goes viral 57 minutes ago, I wrote a Facebook post about the pain of my entrepreneurial journey. And now it’s at nearly 200 likes with a ton of comments. On the right side you can see the notifications: Here’s the secret– like and comment back on everyone who
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Beware the Secret Formulas Every Facebook ads consultant out there is now suddenly a TikTok ads expert, right? Watch for the flood of courses with the “secret” formula to massive viral success and $1 leads. ByteDance, the parent company of TikTok, reached out to me last year, asking for help in building a proper course
How Tiktok’s Ads Manager Markets for You Read More »
So good that I shared it here. Go follow him on LinkedIn. ???? ???????? ???????????????????? ???? Sorry if I didn’t accept your connection request. Following are the reasons I might not have accepted your request: 1. Your ???????????????????????????? ???????? ???????????? ????????????????????????????????????:Even with basic things like a good professional profile picture, informative bio, and some activity
Why Gaurav Sawant didn’t accept your LinkedIn connection request Read More »
If your marketing efforts aren’t working, check to see if the people working on your marketing believe in what you do.You’ll find most of them believe they are exempt for various invalid reasons: – too busy – not necessary for their job role– only the figurehead needs to actually believe in the product/service– I’m not
Why your marketing doesn’t work Read More »
The term “influencer” will die, giving way to “creator”. Facebook is betting on becoming the dominant eCommerce platform– not because they beat Amazon or Shopify at their own game, but because they will control the entire environment of how humans interact with the world. But would you trust Facebook to be on your face? Seems
Zuckerberg’s Metaverse is a gilded cage he’s building for us all Read More »
I wrote about spam emails a few years ago, but after seeing a thread on LinkedIn the other day, it occurs to me that this is still a very relevant, and touchy, subject. For context, this photo sparked 970 comments. On one side, sales and marketing professionals, respond to feelings of being attacked, both professionally
Cold callers insist they aren’t spammers Read More »
It’s one thing to rob your business partner blind. Another thing is to act like a middle-schooler. Almost as low-class as Shawn Dill, my favorite clown. It’s one thing to be arrogant, but even worse to be arrogant and ignorant: I am an owner of ChiroRevenue, not an employee.W2 employees you can fire– shareholders you
Tristan Parmley punks me Read More »