Dennis Yu

search engine marketing

Would you pay $3,000 a month to rent a $20,000 car?

So my buddy, Marko Sipila approached me and said, that service-based businesses should own their marketing. And I said that’s crazy. I don’t want to have to learn how to do digital marketing and all this complex SEO, WordPress, Facebook ads, and stuff like that. But then consider this, would you pay $3, 000 a […]

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Photos Will Help Your SEO Arguably More Than a Ton of Old 5-star Reviews

Simply having the latest iPhone will get more views on your pictures and videos. The top creators aren’t sure why this is true, but I have a guess. Facebook and Google prioritize content by engagement rate. So more vibrant imagery from the iPhone camera SYSTEM (that’s what Apple calls it now— since it’s more about

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Determining the value of Facebook for your business– mistakes you’re probably making

A Rice University study last week claims that Facebook is an effective marketing tool because of these stats, comparing Facebook fans versus their general customer base: Made 36 percent more visits to DG’s stores each month. Spent 45 percent more of their eating-out dollars at DG. Spent 33 percent more at DG’s stores. Had 14

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Ranking in Google News is easy– even for competitive terms

What’s the secret?  Just submit to about 20 free press release sites.  If you want to pay for PR Wire or PR Web, that’s fine.  Might save you some time. While it’s great to be able to rank for Facebook advertising and local online marketing, the truth is that these news results don’t provide much

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How to use Google Conversion Optimizer in just 3 minutes

New to Conversion Optimizer or perhaps puzzled about how to use it properly?  Give me 3 minutes right now I’ll tell you what you need to know– this should save you a ton of time with bid optimization and, more importantly, increase your PPC profits. First off, Google’s Campaign Optimizer works at the campaign level.

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4 steps to make a KILLER Infographic and drive natural inbound links

  Gather some interesting statistics and then make a chart out of it– and you’ve got yourself an Infographic.  Examples are showing a map of the world and income for each country displayed by green bars.  Or perhaps it’s the price of gasoline over the last 2 years graphed against milk prices to show some

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Google’s Fabulous Christmas Gift to Content Factory

Sure, people are complaining about how Google gave $20MM to charities on our behalf, instead of giving us trinkets this year– whether they be a photo viewer, Flip video, or whatever. But Google gave us some stuff that was far better than something you could just buy yourself at Best Buy. Look at these campaign

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Google AdWords Bid Simulator– observations

The new Bid Simulator, which you’ll see in the keywords tab, forecasts how many clicks and impressions you’ll see at different bid levels.  It only shows the simulator for some of the keywords– not sure what logic is used to choose which ones.  It certainly isn’t search volume, since some of the lowest volume terms

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$100 million for Yahoo’s new ad campaign– it’s about YOU!

3 months ago Microsoft spent $100 million to launch BING search.  And now Yahoo! has followed suit, spending another $100 million for their own branding campaign.  All the while Google and Facebook are laughing at the big company mentality for marketing– to spend money on traditional advertising. If your search quality hasn’t changed, then invest

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