Dennis Yu

B2B Marketing

Would you pay $3,000 a month to rent a $20,000 car?

So my buddy, Marko Sipila approached me and said, that service-based businesses should own their marketing. And I said that’s crazy. I don’t want to have to learn how to do digital marketing and all this complex SEO, WordPress, Facebook ads, and stuff like that. But then consider this, would you pay $3, 000 a […]

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What a Billionaire Told Me About Charging Clients (Most People Miss This! Don’t Miss it too!)

After years of experience working with clients all over the world, it was when I met a billionaire friend that made me realise something most people miss… A billionaire friend told me not to charge by the hour or the month. Yes, I know this is weird because it’s what most do. But the truth

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B2B Marketers rejoice: Facebook ads now break out workplaces, job titles, industries, and office type

Did you see this today? It’s in the ads manager. You used to have just workplace targeting. But now it’s expanded into 4 categories with subcategories. Look at office type, for example. If you’re selling enterprise software, like Marketo, you’d want to choose “corporation”. But if you’re selling marketing automation software to small businesses, you’d

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