Why the mystery around Facebook CBO (Campaign Budget Optimization)?
Let me explain what you really need to know, so you don’t accidentally harm yourself or use “tricks” that burn out.
Budgets
How it’s possible to spend MORE than the budget allocated on a boosted post?
See below for how I spent $976 but set a budget of only $290 on a boosted post. You can promote a post from Ads Manager or Power Editor, and also boost the post right there from Insights or the timeline. 90% of the time, I’m lazy and will boost right there, since I can …
How it’s possible to spend MORE than the budget allocated on a boosted post? Read More »