Dennis Yu

Tight Targeting to Boost LinkedIn posts

Sad about Facebook removing interest targeting and that it could probably go away on the various other social networks? Well, guess what? You can boost posts on LinkedIn– not at a Dollar a Day, but $10 a day. But you can target by their job title, the exact company they work at, their skill, where […]

Follow the data

Not only is boosting posts my favorite thing to do on Facebook, but I like to boost lots and lots of videos following the “dollar a day” technique to filter for the winners. I fully expect 95% of my boosts to fail– to get rejected, have a low average view length (should be above 15 […]

I did 80 hours of work in 30 minutes.

In December 2018, I looked back at the most popular posts from my page and I extended the boosts on them. So instead of having to come up with new stuff to say every single day, I rely upon my greatest hits to continue producing results. Here is a one-minute video I made at the […]

The Facebook folks and our teams have argued the merits of boosting posts.

On the one hand, it’s super effective for small businesses. We’ve tested boosting stacked with conversion ads, with or without reusing the posted, versus straight conversion ads. On the other hand, the boosted posts are primarily driving likes/comments/shares, often at the expense of conversion- since Facebook will sub-target to people who engage but will never […]

Facebook now lets you automatically boost posts

5 years ago, Facebook had an auto-boost feature where they would automatically boost your posts. But they killed it because not many people were using it and because the system was boosting posts about site outages, sales that had already expired, and other things.   So this new version gives you a bit more control: You […]

A sneaky way to get 1,000+ likes on your articles

An article I wrote on Influencive got 1,600 shares: The “sneaky” trick is that I boosted this post from my public figure page on Facebook, spending $42.25: As you can see, Facebook said I got only 64 likes. But when I look at the post itself, I see 1,400 likes: And rarely do I get […]