There is a lot of vandalism of our assets by well-meaning VAs. Most of you don’t realize that when you post a piece of content under my name or the client’s name, you are representing that person. Imagine taking the microphone away from Rihanna while she’s singing on stage, but you don’t know how to […]
#1 VA Mistake and How to Avoid It Read More »
Many people have strong opinions, whether credible or not, about what you should or should not do, whether backed by experience or not. And the more people you have, the more unsolicited opinions you’ll have coming at you– from family, friends, people who work for you, and random people on the internet. The tricky balance
What Qualifies You to Provide a Credible Opinion Read More »
Do you know why I am unbeatable? Not because I’m stronger than you, smarter than you, or because I “never give up”. It’s because I don’t believe I have any competitors. Anyone who is better than me at something I do, I want to learn from them and partner. I want to honor them and
Why am I Unbeatable Read More »
Pros focus on the benefits, not the features. Among folks who sell coaching and info products, the number of courses and the details are not as important as helping people see the result. To know WHY they should buy. The hallmark of a great copywriter is not solid grammar (we should all be able to
Focus on the “WHY” and not “WHAT” Read More »
Choose ONE niche serving ONE type of customer doing ONE thing really well, instead of doing many things for many types of people. The latter doesn’t scale and results in headaches. Even a technology business is still a people business first— you need relationship skills to sell, manage employees, and build partnerships. Develop EQ instead
Things I wish I knew 20 years ago, which would have avoided me much suffering… Read More »
We’re trying to help small businesses by training more folks to be able to help them move their business online. It starts with Learn. Do. Teach. The more we know the more we can share. I think we’ll see a crowd-sourcing of education. And what a great opportunity! A lot of folks have been asking
What course should I take? Read More »
Fast forward twenty years, I’m now spending 15 hours learning for every hour of doing. My productivity has gone WAY UP, yet the percentage of time I spend actually working has done down. My mentor, who was the CEO of American Airlines, spent hours in his corner office– feet on his desk, looking out the
I used to spend 3 hours learning for every hour of doing. Read More »
If they failed for not having enough skills, YOU should have trained them better. If they just don’t seem to get it, YOU should have put them in the right role. If they’re not motivated, YOU should have aligned with their goals and actively helped them get there. If they don’t treat your customers well,
When your team member FAILS, guess whose fault it is? Read More »
Everything I know– packaged up into the 1,036 pages below. Not counting the 2,149 videos, 2,000 articles, and 750 speaking engagements. 22 years of digital marketing as a practitioner and educator. You spend the first decade of your career LEARNING.You spend the second decade of your career DOING.And you spend the third decade of your
Even if you are not a Karen Freberg, you can still teach others from right where you are, to lift where you stand. Formal educators must work with private sector professionals like us to bridge the training gap that students face when they graduate- so we can help them get great jobs and be awesome employees
I believe teaching is the highest professional responsibility we can have. Read More »