Perfect Audience Acquired by Marin Software and What It Really Means
The real story is that native retargeting via Facebook and Google kills their business as a stand-alone. And the bigger picture is that retargeting is not just an add-on to PPC, but revolutionizes how we all need to think about advertising. It now means we must integrate marketing automation with our paid search. And thus, […]
Smart Facebook Remarketing- use FBX or WCA?
I just did a search on Hipmunk.com to fly one of our new folks out here to Minneapolis. Minutes later, on Facebook, I get a retargeted ad with the fare I was just looking at. This is something called dynamic retargeting, where you can show messages based on a rule– the product they just saw, […]