social media

No joke. A steady stream of cold water coming down on me. Raindrops keep falling on my head, they keep falling… So we wanted Delta to know about it– to have a little fun. As before, we used the micro-targeted ads trick. These choice nuggets have been working like a charm for years. My buddy, […]

Here is what they sent me– an offer for a free window sticker! I clicked on it within 20 seconds of them sending the message. But here is what it took me to. 🙁 Anyone else get teased, too? I was excited there for a moment, my Facebook friends.

If your marketing team is awesome, you’ll never actually produce a brochure.  Rather, you make stuff so informative that people don’t realize it’s selling them. The folks at Optimizely published a book on A/B testing– with example after example of landing page tweaks that helped Obama get elected, more donations for Hillary Clinton, and whatnot.

Of course, they put on the outward show– maybe even more so in the affiliate world. One tech CEO I know, who just raised $20MM, used to buy flat-screen TVs from Best Buy to put in his conference booth, then return them when the show was over. He’d also fake expense receipts– charge the client

They were seeking legalized marijuana in Denver. Gee, thanks, Google! Just look at the keywords that they searched on: 90% bounce rate, so clearly they didn’t find what they were looking for. And I wrote this article four years ago. I don’t even remember what I said or what viewpoint I had. But I do

Don’t.

If you’re reading this, you’re a digital guru among your friends– called on for all manner of tech support issues. They expect magic– and for free. So don’t help them if: – You believe that doing so will lead to introductions to some powerful person. This white lie rarely produces anything. – You expect anything