What I have learned in classrooms
Give students marketing work they can put into practice
If you teach marketing, you need examples students can question and put into practice. These classroom visits, assignments, and faculty reflections connect marketing lessons to real work. Explore a lecture, an assignment, or an instructor’s account for ideas you can use in your course.
Classroom visits and teaching collaborations
These are the records I return to because they preserve a specific class, assignment, or response to the work.
Universidad de La Sabana
The university’s campus newsletter described me as an “expert in measurement and marketing through Facebook” and documented my campus lecture.
Open the official newsletter PDF
University newsletter, edition 1.139, February 2013; translated from Spanish.
Texas A&M University–San Antonio
The official Fall 2025 Social Media Marketing syllabus assigns an expert-session quiz featuring me and Logan Young.
Official Fall 2025 syllabus; expert-session quiz featuring Dennis Yu and Logan Young.
Johns Hopkins University Odyssey
The official event archive names me as instructor for “Applied Digital Marketing: Collaborations with Local Businesses,” a six-session virtual course from March 27 through May 1, 2025.
Open the official Johns Hopkins event archive
Official event archive; course title, dates, instructor listing, and Zoom format.
Oklahoma Christian University
Eagle PR called me one of the most in-demand experts in using Facebook advertising to increase organizational impact; The Talon documented my two-day student visit.
Eagle PR source · The Talon feature · OC affiliation
Eagle PR and The Talon are student-run campus outlets covering the same February 2020 visit.
Shepherd University professor Matthew Kushin
Matthew Kushin called me a “true industry leader,” said his class left “energized and inspired,” and described BlitzMetrics as a wealth of educational tools.
Read the class recap · Verify the faculty affiliation
Matthew Kushin’s first-person 2015 teaching recap, updated in 2019.
UniSC senior lecturer Karen Sutherland
Karen Sutherland called me a “highly knowledgeable” interviewee, included my work among leading digital marketers in her textbook, and named me among her communication heroes or mentors in an independent interview.
2026 interview post · 2024 textbook post · 2019 independent interview · UniSC profile
Three records from Karen Sutherland are grouped together; one of the posts discloses our friendship.
Then-Stockton professor Ai Addyson-Zhang
In a 2018 first-person article, Ai Addyson-Zhang called three days with me and BlitzMetrics “life- and business-changing” and said I had “mastered his craft.”
Read the faculty article · Verify her 2018 affiliation
First-person article from 2018; the faculty affiliation at the time was Stockton University.
More classroom and faculty moments
These records support the broader pattern while carrying narrower claims than the sources above.
| Academic context | Public record | What it supports | Source context |
|---|---|---|---|
| University of Louisville / Loyola University Chicago | Karen Freberg’s panel recap · faculty profile | Freberg described the Loyola panel with Dennis as a wonderful session with an excellent conversation. | Karen Freberg’s first-person panel recap; the Louisville profile identifies her faculty role. |
| University of Nebraska Omaha | Jeremy Lipschultz’s article · faculty profile | Lipschultz included Dennis among industry thought leaders informing what students learned about analytics. | Jeremy Lipschultz’s faculty article; the UNO profile identifies his faculty role. |
| SMU Cox School of Business | James Loomstein’s public comment · official faculty context | Loomstein recommends taking an opportunity to sit and learn from Dennis, saying the future version of the learner will be grateful. | James Loomstein’s public comment; the SMU page supplies his faculty context. |
How I keep the record useful
Follow the people and conversations outward
These teaching moments connect to a wider set of named mentions, people I learn from, and the reviews and video library.
Follow the conversations by context
Start with the room, lesson, or exchange, then open the original photo, recording, or publication.