Facebook faces the most difficult challenge in our modern digital era

It’s a seemingly impossible task to police the entire world at scale.

Here’s the best understanding of the situation that I’ve ever come across.

Not only is it fascinating, but from a business standpoint, will cause you to think about how the platform works for good and for bad.

Who would have thought that one solution for preventing revenge porn is to get people to preemptively upload their nude pics so Facebook can block them? Do you trust Facebook that much?

Why is this mainly Facebook’s problem, instead of the internet as a whole, even with one man keeping 60% voting control of the company?

Even if AI + granular community rules can catch 99.9% of hate speech, all it takes is just one or two live suicides or a photo of Kim Jong Un with anus eyes + beads to create a disaster.

Do you have empathy for a company that is worth nearly a trillion dollars?

Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

Dennis Yu