Attendees love microbrews in Portland. Why have a travel conference in Little Rock, Arkansas? Just kidding. Social media has advanced to where influencers matter– and you can’t treat them like ad networks. You must cultivate content in their voice to appeal to their audience authentically. Henry Hornecker is a 21-year-old up-and-coming social media star that […]
7 things I learned at ESTO about social media Read More »
I awoke from a dream and didn’t know where I was. The hotel room looked like any ordinary Hilton, but when I peeled back the curtains, I saw the sprawling, dirty metropolis of Beijing. And I remembered that I was 13 hours ahead– how far I had come, literally. Jetlagged, disoriented– not like the fantasy
On This Day – Facebook Read More »
Thus said friend.seocompany@gmail.com, who wants me to post their blog in exchange for a token payment. Apparently, I didn’t respond to them within 2 minutes, so they had to follow up. So I was curious what sort of spam they engage in. Googling that email address (you should use your domain, not a freemail address, by
I am still waiting for your reply Read More »
9 things you didn’t know about Air Force One: http://read.bi/1FW0pEJ Posted by Business Insider on Sunday, July 5, 2015 Here is an organic video from Business Insider, a publisher of broad-ranging content that uses BuzzFeed-like techniques. Better content and not as far as the link-baiting spectrum, so a good player to watch to see what social
How Business Insider creates decent Facebook videos with ease Read More »
Not enough time. Not enough money. I don’t have enough in every aspect of my life. And so I adopt a scarcity attitude, justifying my rude behavior towards others. After all, if there isn’t enough to go around, it’s a dog eat dog world, right? There are only so many client dollars, so I must
I just don’t have enough Read More »
Putting on conferences is increasingly harder, so organizers are resorting to trading speaking slots for sponsorship dollars. The result is that most conferences devolve into pitchfests, where vendors shamelessly sell, like above. Here is one example of where they reached out and I replied asking for more information: So my assistants reached out 7 times
Don’t do this if you want to speak at a conference Read More »
This sales guy cold blasted me 6 times, asking if I was interested in his services. On his most recent follow-up, I decided that I would follow up with him to ask if he could unsubscribe me. Then I set a 7-day boomerang (one of my favorite services) to come back if he still hadn’t
Cold caller follows up incessantly on me, so I follow up on him Read More »
I charge a premium for consulting. Clients pay for your years of experience, not how many minutes you spent on an issue. If you were to compare a jet aircraft versus a Greyhound bus, you might conclude the cross-country trip of 3 days and 2 hours (74 hours) is a great deal for $289.
Bad business decisions from good statistics Read More »
It’s not a lack of skill, resources, being too busy, or having a mean boss. But first, a story. The first time I played golf was with my boss in a foursome. I had never played before, but when asked if I wanted to come, I blurted out “Yes”. I had 48 hours to find
The hidden reason why you are failing Read More »
I rebooked a flight that costs 99 cents more and they swallowed the cost.Of course, they love you, too– and you’d get this if the rebooked fare is close. I’ve seen the “Southwest Fare Protection” as high as $2.70.As far as I can tell (and from forums like FlyerTalk), Southwest doesn’t discuss this policy.
Southwest LOVES Me! Confessions of a mileage junkie Read More »