Welton has a killer tip for driving more leads.

If all you see from someone is pictures from the top of the mountain, applaud them. But if you hear lessons from their journey along the way, follow them. Decide if you’re more interested in what success looks like or whether you are willing to put in the hard work, behind the scenes to get

Because you aren’t starting with empathy. When you show you care about people– not as a marketing ploy designed by a fancy New York ad agency– you’re showing you understand their pain. And when they know you can relate to their situation, and have a clear solution to their problem, then they’re in a position

I hope you find it useful.

ht Jonathan Beeston.

I had the incredible honor of interviewing Chandler Bolt, CEO of Self Publishing School, for the new CoachYu podcast, dropping in 3 weeks. HT to Colin Wayne Erwin for the clever name. Chandler explains to us why a BOOK is your Trojan Horse– how to use it to bootstrap authority, mistakes authors make, how to

Employees complain and make problems– owners solve them. No matter how smart or right you are, consider if you’re creating headaches for others to deal with or alleviating them. That’s how you get ahead in anything you do.

This is the sharpest, clearest and best explanation I’ve seen on how to deal with negative reviews. Thank you, Welton Hong— and keep on sharing gold nuggets like this.

My friend has an agency and considered broadening his practice and serving less successful clients– because he thought clients are getting cheaper and it’s harder to stand out. Here’s what I said to him– about why that path is wrong: Expertise and word of mouth will never go out of style. Clients (your law firms

12 years ago, my Facebook ad campaigns were super complex– tons of targets, ads, and frequent adjustments. Today, modern Facebook campaigns are 90% on the collection, editing, and distribution of KILLER content– largely video snippets. And only 10% of the mechanics of Facebook ads– messing around in the tools. I still see a lot of