Most of these are at conferences. Most of them are people holding The Definitive Guide to TikTok Advertising, the paperback I wrote with Perry Marshall. Where I can name the person, the event, and the city, I did. Where they have a personal brand, I linked it. If they do not, and they are a client or a partner, I linked the company.
The signing table is not a merch afterthought. It is how you get more speaking, more photos, and sometimes more cash than the honorarium. List price on that book is $14.95. KDP is about two dollars. If the organizer buys 500 copies, that is $13 times 500 on top of the fee. Or you use the books as the deal: if they buy $7,500 in books, waive the $7,500 speaking fee. I think it is tacky to make attendees pay.
I have gotten more speaking and exposure from signing tables than from a cash register at the back of the room. The pictures are the proof you send the next organizer.
Third Shusha Global Media Forum, Shusha, Azerbaijan, July 2025. GLOBAL FORUM lanyards. The book is in the shot. That is the whole play.Fontana Business Summit, Jessie Turner Center, Fontana, California, September 17, 2024. Pink house lights, paperback in the middle.Addison, Texas, March 2023. Same book, quieter room. Still a signing, still the cover facing the camera.Second frame from the same Addison office. People do this without being asked.San Francisco, April 2023. The stack is the product. KDP cost is a couple of dollars. The photo is the proof.Social Media Conference Suriname, Paramaribo, October 2023. An SMCS attendee holds the book. Optimize Digital Marketing shirt in the back.Same Paramaribo table, wireless mics, same paperback.Danny Leibrandt and Kenaniah at Perry Marshall’s Definitive Traffic, Drake Hotel, Oak Brook, Illinois. A stack of copies, not a receipt printer.Same pair, Oak Brook, May 2023. Name badges visible. The book is what they walked out with.Billy Sticker at the Seven Figure Agency Intensive, Miami, July 2023. He holds mine. I hold The Blessed Entrepreneur. That is a signing table, not a cash register.Pristina, Kosovo, June 2022. Cover readable. That is the only test that matters.Newport Beach, California, July 2022. Two copies. He did not buy them at the back of the room.Seven Figure Agency, Miami, July 2022. I speak that one for the room, not the check.Dukagjini bookstore, Pristina, Kosovo. The comments under the clip are why you put a table out.Carrollton, Texas, July 2022. Lounge, not a booth. The book still comes out.HighLevel lanyard at The Commitment Summit, Liberia, Costa Rica, August 2022. HighLevel is a partner. Same paperback.North Miami Beach, June 2024. Patio, tropical plants, still the TikTok book.Traffic & Conversion Summit, San Diego, September 2022. Attendee holds the book.Traffic & Conversion Summit 2022, San Diego, aisle D&E. Chet Holmes is on the poster. The TikTok book is in my hand.Five copies in a hotel hallway. That is what 500 in the room looks like at human scale.They post the cover after they meet you. Keep those.Dean Vitale putting the book on a table and saying he is all in. That is the table working.Same San Francisco room, April 2023, before it fills. The organizer already bought the stack.Search Marketing Summit, Sydney, November 2023. Same book, darker hall. I have hundreds of these. These 24 are the ones I could pull tonight.
