← All the people Dennis builds with
Alex Makowski
Alex Makowski earned Dennis’s attention with a personalized four-minute video sent in a cold Twitter message. Most people who want Dennis’s attention send a generic pitch, but Alex did not. He did the work other people skip, and it worked. Months later, the two of them shared a stage at DigiMarCon in New York.
Alex coached up fast after that initial connection. Dennis showed him the Lighthouse model, how to claim a Google Knowledge Panel, and the Dollar-a-Day strategy. Alex ran with all of it. He founded Infinite Bookings, wrote a book on cold email, and started teaching his exact scripts on podcasts. His approach to outreach is built on specific, actionable tactics rather than vague theory.
Dennis has both an honor post and an earlier write-up of that cold email, documenting the journey from a single direct message to a professional partnership. The story highlights how a personalized effort can break through the noise of digital marketing. Alex’s work focuses on the mechanics of booking and outreach, areas where precision matters more than volume.
Photos with Alex Makowski
This page is part of how Dennis Yu honors the people he builds with. It links real work so the people he believes in rank on their own names. The connection between Dennis and Alex began with a video and grew into a shared stage, reflecting a mutual respect for doing the hard work that others avoid.
This page is part of how Dennis Yu honors the people he builds with — real pages that link real work, so the people he believes in rank on their own names. Meet the rest →