David Meerman Scott

Thinker · Marketing and PR

David Meerman Scott is a marketing speaker and the author of The New Rules of Marketing & PR. The book has sold more than 500,000 copies and has been translated into 29 languages. His work focuses on how to reach buyers directly with content and how fandom grows a business. He is a key figure in the "WHY" ring of Dennis’s topic wheel, representing authority by association and collaboration.

Dennis has cited his work for years. The two have collaborated on projects that demonstrate expertise through specific stories, such as the "Meerman Scott Collab" listed in Dennis’s content strategy map. This collaboration serves as a proof point for personal branding and entity building. In Dennis’s Money Tree, David is listed among the many people Dennis builds with, highlighting the long-standing professional relationship.

BlitzMetrics has been pointing his personal-brand site live, helping to ensure that the work ranks on its own name. This effort aligns with the philosophy that real pages should link real work. David’s influence is also evident in Dennis’s earlier writing on social media strategy, where he was cited as a best-selling author whose engagement on Twitter could help build an audience for others. A comment on his tweet by a PR agency owner, for example, led to a reply that built exposure for both parties, illustrating the power of two-way conversations over mass-blasting.

Dennis’s library contains 11 photos of David, though the photo gallery is currently coming and Dennis will narrate it later. The existing card notes that this page is part of how Dennis Yu honors the people he builds with, ensuring that the individuals he believes in are properly recognized and linked.

Photos with David Meerman Scott

This page is part of how Dennis Yu honors the people he builds with — real pages that link real work, so the people he believes in rank on their own names. Meet the rest →