Productivity at its best

I used to spend 3 hours learning for every hour of doing. Fast forward twenty years, and I’m now spending 15 hours learning for every hour of doing.

My productivity has gone WAY UP, yet the percentage of time I spend actually working has done down.

My mentor, who was the CEO of American Airlines, spent hours in his corner office– feet on his desk, looking out the window.

His colleagues thought he was just spacing out, but in reality, it was his most productive time.

As CEO, he’s paid to think, not attend meetings all day. And I’m paid for results, not the number of hours I bill. So I spend most of my time thinking and learning– then take a couple of small actions that have high leverage.

The junior folks are so eager to rush into just “doing” without consideration for strategy and competence.

Measure twice, cut once— or if you have an hour to chop down the tree, spend the first 50 minutes sharpening the blade.

Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

Dennis Yu