Dennis Yu

$100 million for Yahoo’s new ad campaign– it’s about YOU!

Leave a Comment / promoting yourself, search engine marketing /

3 months ago Microsoft spent $100 million to launch BING search.  And now Yahoo! has followed suit, spending another $100 million for their own branding campaign.  All the while Google and Facebook are laughing at the big company mentality for marketing– to spend money on traditional advertising. If your search quality hasn’t changed, then invest […]

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Print headline sells the news, optimized web headline tells the news

1 Comment / Guest Posts, internet marketing training /

This is a guest blog post by Ahteram Uddin, who runs online marketing for the Times of India, the largest newspaper in the world. Yes– bigger than New York Times. If you are into News aggregating business or your website has an industry-specific News section you stand a chance to drive additional traffic from the

Print headline sells the news, optimized web headline tells the news Read More »

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