At 2.6 million fans, they have almost double the runner-up, Champs, with 1.38 million fans. But more importantly, Foot Locker has the lowest engagement rate of the top 5 retailers, at only 1.43%. The average for athletic retailers is 2.14%. Lady Foot Locker at 183,700 fans, has a paltry 0.38% engagement rate. Our recommendation to […]
Foot Locker dominates athletic retailers on Facebook Read More »
I noticed that the Best Western hotel chain had not only more fans than any other hotel chain on Facebook, but also the highest engagement rate. So I took a snapshot from our social dashboard and tweeted it to them. They retweeted it and also followed me back. Now let’s figure out what other nice
Compliments get you everywhere Read More »
This is a guest blog post by Kathy Hipple of Noosphere Marketing Sada Shop increased its fan base by over 600% in just two months by launching a clever quiz and a fun contest and adding sponsored ads to amplify its fans’ response. Here’s how we did it: Devise an engaging contest or quiz idea to
603% Growth from Sponsored Stories- What One Small Biz Learned Read More »
You’ve heard about the rise of Farmville on Facebook– 63 million users and growing, representing 20% of Facebook’s users, not to mention that Facebook represents 25% of pageviews in the United States. But have you considered how game dynamics are beginning to permeate your life and that of your friends in ways that aren’t directly
Unexpected Ways that social media will ROCK your world Read More »
This past weekend, ThinkTank attendees stayed at a beachfront hotel– a beautiful resort on the coast, north of San Diego. A perfect stay, except for the scene created by a rude hotel employee. In his defense, he’s got a stressful job– working 80-90 hours a week, primarily wandering about the bar and being social with
Shoemoney has no shoes. Don’t let this happen to you! Read More »
You may have heard the phrase “Kill two birds with one stone”, regarding taking one action to produce two results. Twitter and Facebook have teamed up to create a highway directly to one another, allowing users to update one status and be published to both sites. Most people are aware of how you can have
The Twitter and Facebook Highway Read More »
I started and completed a 260 page book in my 4-hour flight between Washington DC and Phoenix today. It’s Trust Agents by Chris Brogan and Julien Smith. I average a page a minute for light content—half a page per minute for dense, textbook-like content. The lie is explained later in this post, by the way…
Social Media is a Lie We Perpetuate Read More »
A few days ago, I posted a Facebook status message, asking “Who wants a free SEO analysis?” 23 people responded and I chose one winner. Yesterday, I chose the winner and posted the analysis here. And now, not even a day later, I do a search on Twitter and see pages and pages of people
Who says twitter is a waste of time? Read More »