Summary. Frozen Freebies is a Houston reselling community founded by Skrt and Car that tried four platforms before moving to Whop, where checkout, recurring billing, member management and Discord access run automatically for more than 1,000 paying members. Whop reports those members checked out more than $56 million in goods, including over a million profitable items in 2022. Read the $56 million carefully: it is what members bought, not what the group earned.
What Frozen Freebies was doing before Whop
The founders ran the group through four different dashboards before Whop. None of them did the whole job: take the payment, bill it again next month, deliver the access, and manage who is in and who is out.
Their summary: “All in all, I have tried 4 different dashboards and Whop has been the only one to help me run and automate my business to a great extent, allowing me to focus on helping my members succeed and make money.”
What changed on Whop
One checkout, one recurring bill, one membership record, one Discord role, all linked. A member who stops paying loses access without a moderator noticing; a member who joins is inside in seconds.
That is the whole mechanism. Nothing in the write-up says Whop brought the members or found the deals. It says the founders stopped doing admin.
The numbers
Whop reports more than 1,000 paying members, more than $56 million in total checkouts by members and over one million profitable items checked out by members in 2022. Those are member purchase figures, a measure of how much the community’s information was used, not Frozen Freebies revenue. The write-up does not report the membership price or the group’s income. The article is dated January 2023 and modified January 2026.
What I would tell a community owner to copy
Stop at four dashboards. Every migration costs members. If your current tool does not automate billing and access together, the fifth tool should be the one that does both, and you should test it with ten members before moving a thousand.
Publish the right number. $56 million in member checkouts is a real proof point for a reselling group because it is the outcome the member is buying. Your equivalent is whatever your members achieve, counted, named where they allow it, on one canonical page.
Measure the join funnel. Google Analytics 4, Tag Manager and Search Console on the landing page, with the checkout firing as a conversion event, before you spend on any growth channel.
Turn on built-in affiliates and boost proof. Members who profit recruit members; a referral link with automatic payout captures that. Then a dollar a day behind the member win that already got comments.
Who this is not for
Whop is a checkout, subscription, community and storefront layer. It does not monitor retailers, run the bots or moderate the chat. The base rate is 2.7% + 30¢, 20 basis points under Stripe’s 2.9% + 30¢, and the optional layers, managed tax at 2%, orchestration at 0.8% and billing at 0.5%, can push the stack above Stripe. Financing requires $30,000 processed from 10 or more customers in 90 days and a dispute rate under 2%, and it is unavailable to gambling, sports betting, trading signals, credit offers and adult categories. A reselling group is not an excluded category; a group that drifts into betting or trading signals is.
If you were going to use Whop anyway
If you were going to sign up for Whop anyway, sign up through my link, dennisyu.com/go/whop, or send me your business name and email and I will submit the referral. Whop pays me a share of its profit on your account; your rate is the same 2.7% + 30¢ either way. In return my team at Local Service Spotlight sets up the AI agents that audit your public reputation, fix what they find, and keep it maintained: a personal brand analysis, Google Analytics 4, Tag Manager and Search Console with conversion events that actually fire, a Content Factory that turns one recording into a definitive article, clips and posts, and a weekly Metrics, Analysis, Action report. That is the work we normally charge community and membership businesses for.
Source and disclosure
This story is retold from Whop’s own write-up, Frozen Freebies, powered by Whop, builds a reselling business processing over $56M in total checkouts for its members (2023-01-09, modified 2026-01-09), which you should read in full. I am a Whop partner and earn a share of Whop’s profit from businesses that sign up through my link. Whop did not pay for or review this article. See Whop for paid communities for the other community and membership stories and my full notes on what Whop costs, and my main Whop page for the partner program.