Summary. Media Labs, along with a second product called Print Money W TikTok, is run by Alex Sedlak, 24, a former hospital patient transporter now based in Florida. He sells courses, community access and tiered memberships on Whop, added 50,000-plus community members in 12 months, and reports months of up to $500,000. If you sell coaching, the structure is worth studying; the figures are self-reported, and I say so below.
What Media Labs was doing before Whop
Alex worked as a hospital patient transporter. He is in Florida now, previously Ohio, per the write-up. His first $4,000 online is the moment the story turns on.
In his words: “I remember driving to work the next day and telling myself, I’ll never have to worry about money again – with $4,000 in my bank account.”
What changed on Whop
Media Labs sells three things on Whop: courses, a community with chat, and membership tiers billed as subscriptions. Courses deliver the material, the community keeps members talking, and the tiers let him charge different prices for different levels of access.
His first webinar produced $200,000 in a single day. The write-up does not say what was sold in it or at what price.
The operating rule he gives is delegation. “95% of business is delegating. You can’t do everything by yourself,” he says. The write-up does not list his team size.
He also sold out 5,000 pairs of his own glasses, which the write-up mentions as a separate product. It does not say whether that sale ran through Whop.
The numbers
As reported in Whop’s write-up: months of up to $500,000; Media Labs at about $600,000 per month over the previous three months; $200,000 in one day from the first webinar; 50,000-plus new community members in 12 months; ranked #7 overall on Whop; 5,000 pairs of glasses sold out.
The same write-up gives $1.1 million in annual turnover with a 90% net profit margin. That does not square with $500,000 months, and the write-up does not reconcile the two. They are self-reported in an interview. I would not build a plan on either figure; I would build it on the structure.
What I would tell a coach or consultant to copy
Copy the tiering, not the revenue claims. One entry course, one community, and a small number of higher tiers with more access. Price the tiers on what you deliver, then watch which one members actually upgrade to.
Delegate the delivery, keep the proof. Alex’s 95% rule works if the results still get recorded. A coaching business needs student outcomes with names and dates on one canonical page; the write-up gives Alex’s numbers, not his students’, and that is the gap a buyer will notice.
Measure first. Google Analytics 4, Tag Manager and Search Console with a conversion event on the checkout, so a $200,000 webinar day can be traced to the emails and posts that filled the room.
Then boost only what already works. Cut the webinar replay into clips, see which ones get watched without spend, and put Dollar-a-Day behind those.
Who this is not for
Whop is a checkout, financing, affiliate and storefront layer, not an accounting or field-service app, and a 90% margin is a claim in an interview, not a property of the platform. The base rate is 2.7% + 30¢, 20 basis points under Stripe’s 2.9% + 30¢; the optional layers, managed tax at 2%, orchestration at 0.8% and billing at 0.5%, can push the stack above Stripe. Financing requires $30,000 processed from 10 or more customers in 90 days and a dispute rate under 2%, and is unavailable to gambling, sports betting, trading signals, credit offers and adult categories; this story does not involve financing.
If you were going to use Whop anyway
If you were going to sign up for Whop anyway, sign up through my link, dennisyu.com/go/whop, or send me your business name and email and I will submit the referral. Whop pays me a share of its profit on your account; your rate is the same 2.7% + 30¢ either way. In return my team at Local Service Spotlight sets up the AI agents that audit your public reputation, fix what they find, and keep it maintained: a personal brand analysis, Google Analytics 4, Tag Manager and Search Console with conversion events that actually fire, a Content Factory that turns one recording into a definitive article, clips and posts, and a weekly Metrics, Analysis, Action report. That is the work we normally charge coaching and consulting businesses for.
Source and disclosure
This story is retold from Whop’s own write-up, Meet Alex Sedlak: He makes your yearly salary in a month (at just 24) (2024-10-25, modified 2026-01-09), which you should read in full. I am a Whop partner and earn a share of Whop’s profit from businesses that sign up through my link. Whop did not pay for or review this article. See Whop for coaches and consultants for the other coaching and consulting stories and my full notes on what Whop costs, and my main Whop page for the partner program.