Dennis Yu

4 steps to make a KILLER Infographic and drive natural inbound links


Gather some interesting statistics and then make a chart out of it– and you’ve got yourself an Infographic.  Examples are showing a map of the world and income for each country displayed by green bars.  Or perhaps it’s the price of gasoline over the last 2 years graphed against milk prices to show some interesting trend.  The goal of an infographic is to visually stimulate people with statistics and get them to tell their friends or blog about it.  A few days ago, I saw an InfoGraphic showing the percentage of times people tweet after having sex. Certainly that drew some attention, although I’m not sure how accurate their methodology is.  It’s not as if you can set up hidden cameras in bedrooms across the world to measure this.  The percentage is 36% in that study, by the way, if you’re wondering.

There are 4 steps to getting this done:

  1. Get the raw data-– some folks will do a survey, which is easy enough to do via Facebook and Twitter.  Just do a web search and you’ll see a number of sites that allow you to create free or inexpensive polls. The plus– polls are easy and you can get data fast.  The cons– massive sampling bias, as you’re not getting a random sample, plus your sample size is likely too small to have statistical significance.  The best results are where you can scrape from a large dataset– but this may require you to spend money to get that data via a gnip, addtoit, or other services. Some are free and some require no programming.
  2. Crunch it– slice, dice, and manipulate the data.  Some Excel wizardry– or SQL queries if you have a larger data set and need to load it into a database– and you have your aggregates.  Group by keyword, geography, type of user, or other attribute.
  3. Make an image— Easiest and most common tactic is to do a map overlay. For example, look at the beer drinkers in America by state.  Or you can do something silly, such as The Onion’s mockery of MySpace’s privacy. Not a great designer?  Just find someone on Rentacoder or Odesk for $100, telling them what imagery to imitate.  If you’re doing an Infographic on how many cups of coffee Americans drink, broken out by the state.
  4. Promote the heck out of it: If you’ve done the previous 3 steps right, you’ll go viral. Make sure that nobody can nail you on poor methodology– bad sampling, incorrect assumptions, or other flaws in your research. Blog about it, get your friends to dig it, and post it on your Facebook and Twitter.  A good headline here can make or break the result.

If you generate enough controversy or have something hilarious and/or interesting, then watch this go viral– and the links to your site will start flowing.  Brent Csutoras, the best social media link builder on the planet (in my opinion), told me that he can sometimes get tens of thousands of links from a single post.  That includes a smattering of PR7 and PR8 links– if you hit a home run. But perhaps a typical viral campaign will generate just a few hundred links– you never really know.

Now compare those results against trying to buy links or reaching out to bloggers one at a time. Even if you could buy links without getting in trouble, what would the comparable cost be?  Matt Cutts, the Google spokesperson for SEO, says that this link-building methodology is completely white hat and legitimate.

So what are you waiting for?  What interesting factoids and tidbits can you assemble for the website that you’re trying to promote?


Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
I'm a member of Blitzmetrics Academy and a friend of Dennis to boot. Not only is Dennis highly intelligent and full of great and creative ideas, he's also incredibly generous with both his knowledge and his time. Success couldn't come to a better guy. Thank you for all that you do for the world, Dennis! 🙏

Michael Pacheco


Thanks 🙏 for being shining light in this industry. Love what your building for works overseas too network for jobs so innovative. Dennis helped me navigate having bad experiences with marketing agencies and doing dollar a day marketing which has helped my personal brand tremendously. Highly recommend.

Eric Skeldon

Founder at Kingdom Broker

Working with Dennis has been a delightful experience. After meeting him in 2015 I got to collaborate with him on countless occasions. His understanding for state-of-the-art marketing, his implementation, and his leadership put him into the top 0.01% of marketers and mentors.

Jan Koch

Ihr kompetenter Partner für innovative KI-Strategien.

I had the pleasure of interviewing Dennis for my podcast in 2021 and since then we have maintained a friendship that grows with each interaction. I have seen Dennis' devotion to his friends and clients firsthand, and our conversations often result in us talking about how we can provide more value to the people around us. He is someone whom I can ask questions on a technical level, and look to on a personal level. If you have any hesitancy about hiring him, get over yourself and do it!

Isaac Mashman

Help scaling personal brands.

Geez, where do I start recommending Dennis? First, he is an absolutely brilliant marketer who understands where marketing is today and where it's going tomorrow. He also has an incredible passion for the International Worker community. The lessons he has taught me from his almost 20 years of experience hiring International Workers have been immense. Most importantly though. Dennis Yu is someone who wants the absolute best for you and is willing to tell you the truth. Dennis sat with me at a point in my business where I was floundering but did not want to admit it. He asked some very straight forward questions to get me to admit my issues, highlighted the issues, and then helped me create a roadmap to success.

Atiba de Souza

International Keynote Speaker | Video Content Superman | Superconnector |

Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will notr regret Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will not regret

Nixon Lee

The PR Whisperer

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