Dennis Yu

The hidden career of the online marketer

Lyft and Uber disrupted the taxi business by allowing anyone with an iPhone to be a cab driver whenever they had a little extra time.
Airbnb disrupted the hotel industry by making spare bedrooms for rent.
FancyHands, desk, TaskRabbit, and other personal assistant services let you be a secretary, caterer, or errand runner in your spare time.
Could this work in more complex scenarios such as online marketing?
You bet. Apps handle the complexity of scheduling, billing, and operations. They do the marketing for you, so you don’t have to build a website or run ads. The worker needs only deliver the core service, whatever that is.
Strip away the ugly, tedious parts of running a business and you create a breed of entrepreneurs on both sides: those who create software that enables workers to do this, plus workers who use the software to engage in their specialty.
This won’t work in highly regulated industries, which is why there’s no Airbnb for restaurants, the military, or health care. But online marketing is far from regulated. So far, in fact, there aren’t even widely accepted degree programs.
Yes– anyone can be an online marketer. Try practicing as a cosmetic surgeon with no license and watch how quickly you get sued.
I believe that tools to empower ordinary, non-technical people to perform online marketing are imminent. You have the Marketos and HubSpots at the enterprise end. Then Infusionsoft doing the all-in-one package for small businesses. It’s a matter of time before we have access to the student over summer break or the stay-at-home dad.
And when this does happen, watch out!
  •  Mass usage of these tools creates a certification and rating system– points and levels like eBay. Then we have trusted practitioners in a measurable ecosystem.
  •  Bogus social-only metrics cede to business outcomes– leads and revenue matter more than fans and followers.
  •  Schools struggle to incorporate this into their curriculum– this is already the case. But it’s even harder to get practitioners as traditional educators. Expect vendors to increasingly take over this role.
Readers, are you ready?

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Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
I'm a member of Blitzmetrics Academy and a friend of Dennis to boot. Not only is Dennis highly intelligent and full of great and creative ideas, he's also incredibly generous with both his knowledge and his time. Success couldn't come to a better guy. Thank you for all that you do for the world, Dennis! 🙏

Michael Pacheco

Marketer

Thanks 🙏 for being shining light in this industry. Love what your building for works overseas too network for jobs so innovative. Dennis helped me navigate having bad experiences with marketing agencies and doing dollar a day marketing which has helped my personal brand tremendously. Highly recommend.

Eric Skeldon

Founder at Kingdom Broker

Working with Dennis has been a delightful experience. After meeting him in 2015 I got to collaborate with him on countless occasions. His understanding for state-of-the-art marketing, his implementation, and his leadership put him into the top 0.01% of marketers and mentors.

Jan Koch

Ihr kompetenter Partner für innovative KI-Strategien.

I had the pleasure of interviewing Dennis for my podcast in 2021 and since then we have maintained a friendship that grows with each interaction. I have seen Dennis' devotion to his friends and clients firsthand, and our conversations often result in us talking about how we can provide more value to the people around us. He is someone whom I can ask questions on a technical level, and look to on a personal level. If you have any hesitancy about hiring him, get over yourself and do it!

Isaac Mashman

Help scaling personal brands.

Geez, where do I start recommending Dennis? First, he is an absolutely brilliant marketer who understands where marketing is today and where it's going tomorrow. He also has an incredible passion for the International Worker community. The lessons he has taught me from his almost 20 years of experience hiring International Workers have been immense. Most importantly though. Dennis Yu is someone who wants the absolute best for you and is willing to tell you the truth. Dennis sat with me at a point in my business where I was floundering but did not want to admit it. He asked some very straight forward questions to get me to admit my issues, highlighted the issues, and then helped me create a roadmap to success.

Atiba de Souza

International Keynote Speaker | Video Content Superman | Superconnector |

Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will notr regret Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will not regret

Nixon Lee

The PR Whisperer

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