Dennis Yu

I just don't have enough

Not enough time. Not enough money. I don’t have enough in every aspect of my life.

And so I adopt a scarcity attitude, justifying my rude behavior towards others.

After all, if there isn’t enough to go around, it’s a dog eat dog world, right?

There are only so many client dollars, so I must outmuscle my competition.

I’ll growl when any other dog comes near my food dish when I’m eating.

Zero-sum game, red ocean– I need to be tough and distrustful, as life is nasty, brutish, and short.

That’s what other people say as an excuse to not share their expertise, which guarantees failure in their attempts to do content marketing.

So content marketing becomes illogical– why would you give away your food in a famine?

For some, the hot sand evokes a barren desert, but to others, a tropical beach

If you want to be the “best” at something, you have to surround yourself with others at the best.

Crawl out from the “safety” of your Platonic Cave and into the illumination of the brightest stars.

Those who you once thought were enemies now become allies you seek for reciprocal value.

I’m not threatened by folks like Larry Kim, who can probably run circles around me in PPC.

Or Mat Morrison, who can mine social data deeper than I can imagine.

These folks I respect, but am not afraid of and definitely don’t see as competition.

Who are the Larrys and Mat’s that you’ve avoided because of the fear of not having enough?

Fear is the silent killer

I might think that I don’t have fear, but disguise via my busyness, call it irrelevant, or deflect it with excuses.

Like an alcoholic, I’ll be in denial– cover it up, be defensive, and then hide.

When there is love, fear cannot exist.

Love is focusing on the needs of others, while fear is a self-centered concern.

When others are being mean to us, look beyond their immediate behavior to see a heart in pain.

They are in pain like a bear with her paw in a trap or a friend who has suffered a physical injury.

You can reframe anger, rude behavior, and criticism into a cry for love like our friend Will Franco talks about.

And usually, their situation is caused by a mentality of not enough and zero-sum, which is what’s causing them to barely get by.

What they view as the problem is actually the symptom and vice-versa.

If you believe strongly in your business’s mission, where is your love manifested?

How are you giving of your knowledge and time freely, knowing it will come back to you one hundredfold?

If not, how will you transform your mentality of being a sole provider fending off the world, unable to come out to receive love?

Who are the folks you view as enemies and competitors, whose strength they’d gladly apply in your favor?

I’d argue that you believe you have any direct competitors, you’ve not thought through your mission deeply enough.

The exception is if you operate in a regulated or commodity environment– but then consider how to not differentiate further.


Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
I'm a member of Blitzmetrics Academy and a friend of Dennis to boot. Not only is Dennis highly intelligent and full of great and creative ideas, he's also incredibly generous with both his knowledge and his time. Success couldn't come to a better guy. Thank you for all that you do for the world, Dennis! 🙏

Michael Pacheco

Marketer

Thanks 🙏 for being shining light in this industry. Love what your building for works overseas too network for jobs so innovative. Dennis helped me navigate having bad experiences with marketing agencies and doing dollar a day marketing which has helped my personal brand tremendously. Highly recommend.

Eric Skeldon

Founder at Kingdom Broker

Working with Dennis has been a delightful experience. After meeting him in 2015 I got to collaborate with him on countless occasions. His understanding for state-of-the-art marketing, his implementation, and his leadership put him into the top 0.01% of marketers and mentors.

Jan Koch

Ihr kompetenter Partner für innovative KI-Strategien.

I had the pleasure of interviewing Dennis for my podcast in 2021 and since then we have maintained a friendship that grows with each interaction. I have seen Dennis' devotion to his friends and clients firsthand, and our conversations often result in us talking about how we can provide more value to the people around us. He is someone whom I can ask questions on a technical level, and look to on a personal level. If you have any hesitancy about hiring him, get over yourself and do it!

Isaac Mashman

Help scaling personal brands.

Geez, where do I start recommending Dennis? First, he is an absolutely brilliant marketer who understands where marketing is today and where it's going tomorrow. He also has an incredible passion for the International Worker community. The lessons he has taught me from his almost 20 years of experience hiring International Workers have been immense. Most importantly though. Dennis Yu is someone who wants the absolute best for you and is willing to tell you the truth. Dennis sat with me at a point in my business where I was floundering but did not want to admit it. He asked some very straight forward questions to get me to admit my issues, highlighted the issues, and then helped me create a roadmap to success.

Atiba de Souza

International Keynote Speaker | Video Content Superman | Superconnector |

Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will notr regret Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will not regret

Nixon Lee

The PR Whisperer

Ready To Take Your Marketing Game To The Next Level?

Register today for the Dollar-A-Day Coaching Program and accelerate your growth journey!