Dennis Yu and I were going to make a client wealthy.

We were reviewing the client:
→ Their goals.
→ Their awareness.
→ Their ability to be guided.

And we discovered a problem:
→ They wrote the recipes.
→ Wanted Michelin star chefs.
→ Told us how to cook & supply the ingredients.

And it got worse:
→ They did not respect the experience or the talent.
→ Nor the humility to modify the menu.
→ Or more ideal ingredients.

If you already KNOW the problem and the solution….
Why are you bringing us in?

Business Intelligence:
The integrity to know when to ask for help.

P.S. What’s the worst example of this you’ve ever seen?

Full credit to David Brier, founder of risingabovethenoise.com