Why would the refundable fare be cheaper than the advance purchase or web-only fare (not offered)?
The curse of being an analytics person is that you can’t help but do the math.
The 10 piece chicken wings are $10, while the 20-piece wings are $15– so sometimes you order the 20-piece since the average price per piece is 75 cents, instead of a dollar. And the incremental cost per piece is only 50 cents.
For those who travel on a budget, you’ll recognize the screenshot above to be Greyhound. Going direct from Portland to Grand Rapids is nearly $500, as opposed to just over $200 to Detroit, plus a 4-hour bus.
Worth it, my friends?
Dennis Yu
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
