Most of these are at conferences. Most of them are people holding The Definitive Guide to TikTok Advertising, the paperback I wrote with Perry Marshall. I have hundreds more on Facebook stories and on my phone. These are the ones I pulled tonight so a conference buyer can see what the table actually looks like.
The signing table is not a merch afterthought. It is how you get more speaking, more photos, and sometimes more cash than the honorarium. List price on that book is $14.95. KDP is about two dollars. If the organizer buys 500 copies, that is $13 times 500 on top of the fee. Or you use the books as the deal: if they buy $7,500 in books, waive the $7,500 speaking fee. I think it is tacky to make attendees pay.
I have gotten more speaking and exposure from signing tables than from a cash register at the back of the room. The pictures are the proof you send the next organizer.
Global Forum lanyards. The book is in the shot. That is the whole play.Signing-table selfie. Pink house lights, paperback in the middle.Same book, quieter room. Still a signing, still the cover facing the camera.Second frame from the same handshake. People do this without being asked.The stack is the product. KDP cost is a couple of dollars. The photo is the proof.Optimize lanyard in the background. Attendee holds the book. I point at it.Same table, wireless mics, same paperback.Definitive Traffic lanyards. A stack of copies, not a receipt printer.Drake Hotel, Oak Brook. Name badges visible. The book is what they walked out with.He holds mine. I hold his. That is a signing table, not a cash register.Cover readable. That is the only test that matters.Two copies. He did not buy them at the back of the room.Social Media Marketing World lanyard. I speak that one for the room, not the check.Dukagjini bookstore. The comments under the clip are why you put a table out.Lounge, not a booth. The book still comes out.HighLevel / Epic Author Publishing lanyards. Same paperback.Patio, tropical plants, still the TikTok book.Traffic & Conversion Summit lanyard. Attendee holds the book.Traffic & Conversion Summit 2022, aisle D&E. She is holding my book. He has Chet Holmes.Five copies in a hotel hallway. That is what 500 in the room looks like at human scale.They post the cover after they meet you. Keep those.A reader putting the book on a table and saying they are all in. That is the table working.Before the room fills. The organizer already bought the stack.Same book, darker hall. I have hundreds of these. These 24 are the ones I could pull tonight.
