Help homeowners feel ready to call you
Together at A1 Garage Door Service’s Vertical Track 2022. See A1’s event announcement.
Home services · Conversations and lessons
Homeowners want to know who will turn up and how you handle the job. These conversations show how your team, work, and customer stories can help them choose you. Start with Tommy Mello’s advice on telling your story or Dan Antonelli’s contractor-branding discussion.
How the stories are organized
The moment first, with the source close by.
A photo, a conversation, and a quote each tell a different part of the story.
In the room
Event photos preserve the people, place, and occasion.
In conversation
Full interviews let you hear the questions, context, and useful disagreement.
In their words
When someone says something kind, I quote them by name and link the original source.
Source note: Each photo, conversation, and quote stays attached to where it came from.
A conversation with Dan Antonelli
The “bland tax,” contractor brands, and a generous closing thought.
Dan and I sat down to talk about why forgettable branding quietly costs contractors money. Near the end, he paused and said this.
Dan Antonelli
KickCharge Creative · home-services branding
Explicit positive mention
“It’s just amazing seeing the stuff that you’re building … I love what you do.”
Dan Antonelli · watch at 35:59
Dan’s side of the record: KickCharge also listed our conversation on its media page, including the parts about Branded Not ‘Blanded’, vehicle wraps, and buyer trust.
“Why Most Contractors Are Paying the Bland Tax with Dan Antonelli”
Conversations and real rooms
What operators taught me when we had time to go deep.
Some were recorded on their channels and some on mine. The useful part is what we worked through together.
Tommy Mello
A1 Garage Door Service · Home Service Expert
Hosted appearance
Tommy and I spent more than an hour on the Why Story formula, familiarity, and trust. His channel published the whole conversation.
“Using The Why Story Formula to Get Your Customers to Know, Like, and Trust You with Dennis Yu”
Roger Wakefield
Plumbing education
Hosted appearance
Roger hosted me on his plumbing-education channel for a long conversation about SEO and agency accountability.
“The TRUTH Behind SEO That Marketing Companies DON’T Want You to Know | Plumbing 101”
Jim Klauck
Check A Pro Radio Show
Outside-hosted interview
Jim and I compared notes on Google, AI, and the way home-service leads are changing. His episode catalog keeps the full recording.
“Is Google Still King for Home-Service Leads in the Age of AI? — Dennis Yu & Jim Klauck Discuss”
Brad Strawbridge
Capital City Roofing
Interview + linked public mention
Brad and I recorded this case-study conversation about Capital City Roofing’s growth. His public Facebook post adds his side of the story.
“How Brad Strawbridge Scaled Capital City Roofing to $10M in Year 2 Using AI & Community”
Joe Crisara
Service MVP
Shared appearance
Joe and I stopped for this photo at the Service MVP booth during ServiceWorld Expo 2024.
Marko Sipila
HVAC Quote AI · CoatingLaunch
Method attribution
Marko’s profile credits my Dollar-a-Day method in HVAC Quote’s growth story and includes a photo from one of our discussions.
Marko tells the story in his own words and hosts the photograph on his site.
More stories to come
The good conversations keep accumulating.
I’ll keep adding photos, recordings, and lessons when the source is ready, so the story travels with the name.
- Watch the full exchange: long-form video preserves the useful context.
- Follow the source: every featured record links back to the original whenever it is public.
- Keep the human detail: the place and lesson matter more than a title.
- Wait for the receipt: stories with missing attribution stay in the working inventory.