People, lessons, and original recordings
Put your next marketing lesson to work
When you market a business, you need to decide what to test and what to publish. These conversations work through small ad tests, useful content, and search visibility with practical examples. Pick the question you’re working on and follow the full discussion.
Source: Dennis Yu article · Apr. 25, 2025 · Photograph · Evidence: Association
The story stays with the source
Marketing lessons I remember because I can replay them
A photo preserves the place. A recording preserves the lesson. The source line under each story lets you go back to the original.
Watch the work
Four conversations, four different marketing audiences
Each video is embedded from the publisher’s YouTube channel, loads captions by default, and never autoplays.
HubSpot Marketing: Dollar-a-Day
HubSpot Marketing gave me a full tutorial slot to explain Dollar-a-Day to its audience.
James Dooley: KGMID SEO and Knowledge Panels
James and I went deep on entity signals and Knowledge Panels. In his introduction he called me “an absolute legend” in that field. I’ll take the compliment; the practical details in the interview are the part worth keeping.
Neal Schaffer: becoming more Googleable
Neal brought me onto his channel to unpack Google Knowledge Panels and the signals that connect a real person to a visible entity.
Alex Berman: the marketing secret behind Dollar-a-Day
Alex and I sat down for a practical walkthrough of Dollar-a-Day. The Taj Mahal photo above is from a different day, but it reminds me that the best marketing conversations rarely stay inside a studio.
Long-form conversations
Conversations that outlive the feed
I linked the original show notes and transcripts under each story so you can keep following the ideas.
Michael Stelzner · Social Media Examiner
Michael interviewed me for a detailed explanation of Facebook’s algorithm and what marketers should do with it.
Mark de Grasse · DigitalMarketer
On DigitalMarketer’s podcast, Mark asked me to weigh in on AI, SEO, and the changing content-creation landscape.
Stephan Spencer · Marketing Speak
Stephan’s Episode 149 documents a full conversation about the past, present, and future of Facebook advertising, with a transcript and implementation checklist.
George Leith · Conquer Local
George and I recorded this in person at VendastaCon. In the transcript he calls me a good friend, remembers what I taught him about personal branding, and says the strategies were “bang on the money” for ROI.
DigiMarCon’s official featured-speaker record
DigiMarCon included my session in its 2025 featured-speaker brochure. I keep the brochure here because conference programs have a habit of disappearing long before the lessons do.
Keep exploring
Different pages answer different questions
Each category is another route into the people, lessons, and conversations behind my work.
Sources reviewed September 5, 2026. Every photo, recording, and quote links back to its original context.