Summary. Griffin Kubicki runs Kube Marketing, an agency that had passed $250,000 in client revenue by the time he was 19 at the University of New Hampshire, and he could not find other student founders until Whop‘s campus communities. Whop Higher Education now spans more than 100 universities and nearly 4,000 student businesses, with a 2026 goal of 1,000 universities and 100,000 students. If you run an agency and train young operators, as I do, this is where they are.
What Kube Marketing was doing before Whop
Griffin had the revenue and none of the company. A student agency with a quarter million in client billings is rare on any campus, and the entrepreneurship classes around him taught case studies rather than building. His reaction to finding the campus community: “Holy crap, there are college students doing business who have goals like mine, and it’s a real thing.”
Whop’s Caroline Crowder names the general problem: “Entrepreneurship has always been a lonely road. Most founders build in silos, with no one around them who gets it.”
What changed on Whop
Each campus gets a whop: a community where student businesses live, with storefronts for what they sell, and in some programs, like Michigan State’s, the curriculum itself. Griffin found peers, Colby Chase and others, inside the University of New Hampshire community.
The write-up frames it as the successor to what Facebook did for campuses: that network helped people make friends; this one helps friends make businesses. It is Whop’s framing and I am reporting it as such.
The numbers
Whop reports Griffin’s $250,000-plus in prior client revenue at 19, more than 100 universities, nearly 4,000 student businesses, a 2026 goal of 1,000 universities and 100,000 students, more than 350 Michigan State students who built businesses, and 204,000-plus businesses on Whop worldwide. It reports no revenue for Kube Marketing beyond the $250,000, and no aggregate revenue for the student businesses. The Gen Z figure, more than half of college students maintaining a job or business, is a 2025 Quizlet survey the article cites.
What I would tell an agency owner to copy
Recruit where the builders already are. I train young adults to run category agencies for plumbers, roofers and HVAC companies; a campus whop with 30 student founders is a better hiring pool than a job board. Show up with a real client and a real task.
Make the proof named and checkable. Griffin’s $250,000 is a number; his clients, with results, on one canonical page for Kube Marketing, is proof that survives a Google search. The same rule applies to every student business in the community.
Put the plumbing in before the pitch. A student agency that cannot show a client’s Google Analytics 4, Tag Manager and Search Console with conversion events firing is selling hope. That setup is the first deliverable, and it is the one we install for anyone who signs up through my link.
Then a dollar a day behind the client result that already got engagement. Students understand this instinctively; agencies forget it.
Who this is not for
Whop is a community, storefront, checkout and course layer; it is not an agency management tool, a CRM or a curriculum. The base rate is 2.7% + 30¢, 20 basis points under Stripe’s 2.9% + 30¢, and the optional layers, managed tax at 2%, orchestration at 0.8% and billing at 0.5%, can push the stack above Stripe. Financing requires $30,000 processed from 10 or more customers in 90 days and a dispute rate under 2%, and it is unavailable to gambling, sports betting, trading signals, credit offers and adult categories. Student businesses at early volumes will not touch financing, and an agency invoicing clients should compare the base rate with its current processor before switching.
If you were going to use Whop anyway
If you were going to sign up for Whop anyway, sign up through my link, dennisyu.com/go/whop, or send me your business name and email and I will submit the referral. Whop pays me a share of its profit on your account; your rate is the same 2.7% + 30¢ either way. In return my team at Local Service Spotlight sets up the AI agents that audit your public reputation, fix what they find, and keep it maintained: a personal brand analysis, Google Analytics 4, Tag Manager and Search Console with conversion events that actually fire, a Content Factory that turns one recording into a definitive article, clips and posts, and a weekly Metrics, Analysis, Action report. That is the work we normally charge education and agency businesses for.
Source and disclosure
This story is retold from Whop’s own write-up, Facebook helped people make friends on campus. Whop helps friends make businesses on campus. (2026-04-22, modified 2026-08-03), which you should read in full. I am a Whop partner and earn a share of Whop’s profit from businesses that sign up through my link. Whop did not pay for or review this article. See Whop for universities and student founders for the other education stories and my full notes on what Whop costs, and my main Whop page for the partner program.