Summary. The Faber Entrepreneurship Center at the University of South Carolina’s Darla Moore School of Business replaced written reflections in an entrepreneurship class with a student-produced podcast, Scrumming Along, hosted on Whop. 64 students worked with 13 to 14 real clients, and the podcast won a USASBE award for experiential learning. If you teach entrepreneurship, the mechanism is public work instead of private homework.
What the Faber Entrepreneurship Center was doing before Whop
Students wrote reflections. A reflection is read by one instructor, graded, and never seen again. Dr. Geoffrey Graybeal, the center’s executive director, replaced them with public podcast production.
His account of the decision: “And I said, okay, bet. We’re going to make a podcast. Our class is going to make a podcast.”
What changed on Whop
The class hosts Scrumming Along on Whop. Episodes are uploaded as files, announcement channels tell students and listeners when one drops, and promotional content is shared from the same place.
Episodes run 30 to 45 minutes. The write-up lists monetization as a capability of the setup; it does not say the podcast earned money, and I am not going to say it did.
Caroline Crowder, Whop’s Director of University Partnerships, and Elisha Wilson, a Favor Fellow and founder of FinWiz, are named in the write-up. It does not detail their roles in the class. Columbia, South Carolina is home; Beaufort, South Carolina is also mentioned.
A USASBE judge’s reaction, quoted in the write-up: “You could build an entire course around this.”
The numbers
Whop’s write-up does not publish revenue figures for the podcast; what it does document is 64 students, 13 to 14 real-world clients, and episodes of 30 to 45 minutes. The award is from USASBE, for experiential learning.
For Whop’s higher-education program as a whole, the write-up gives 100-plus universities, nearly 4,000 student businesses, 249 universities visited, and a goal of 100,000 students by the end of 2026. Those are Whop’s program figures, not the class’s.
What I would tell an educator to copy
Make the assignment public. A podcast episode with a real client on it is proof the student can show an employer; a reflection is not. The 13 to 14 clients are the point, and the audio is the receipt.
Treat each episode as a recording to be repurposed. One 45-minute episode becomes a definitive article on the client’s problem, a set of clips, and posts, all pointing back at one canonical page per client project. That is a Content Factory, and students can run it.
Measure listens and clicks the way a business would. Google Analytics 4, Tag Manager and Search Console on the page where the episodes live, so the class can report a number at the end of the semester instead of a feeling.
Then Dollar-a-Day behind the episode that already got shared on its own, aimed at the client’s town. Students learn media buying on a real budget of $7 a week.
Who this is not for
Whop is a checkout, financing, affiliate and storefront layer, not an accounting or field-service app. It does not replace a university’s systems for enrollment, grading or accounting, and a class that is not producing public work has nothing to host. The base rate is 2.7% + 30¢, 20 basis points under Stripe’s 2.9% + 30¢; the optional layers, managed tax at 2%, orchestration at 0.8% and billing at 0.5%, can push the stack above Stripe. Financing requires $30,000 processed from 10 or more customers in 90 days and a dispute rate under 2%, and is unavailable to gambling, sports betting, trading signals, credit offers and adult categories; this story does not involve financing.
If you were going to use Whop anyway
If you were going to sign up for Whop anyway, sign up through my link, dennisyu.com/go/whop, or send me your business name and email and I will submit the referral. Whop pays me a share of its profit on your account; your rate is the same 2.7% + 30¢ either way. In return my team at Local Service Spotlight sets up the AI agents that audit your public reputation, fix what they find, and keep it maintained: a personal brand analysis, Google Analytics 4, Tag Manager and Search Console with conversion events that actually fire, a Content Factory that turns one recording into a definitive article, clips and posts, and a weekly Metrics, Analysis, Action report. That is the work we normally charge education businesses for.
Source and disclosure
This story is retold from Whop’s own write-up, How a Whop-hosted podcast won a USASBE award for experiential learning (2026-05-08, modified 2026-05-11), which you should read in full. I am a Whop partner and earn a share of Whop’s profit from businesses that sign up through my link. Whop did not pay for or review this article. See Whop for universities and student founders for the other education stories and my full notes on what Whop costs, and my main Whop page for the partner program.