I don’t do many meetings. I do meatings.
A meating is dinner with real people, in a real place, where the work actually happens. If you run a local business or a personal brand, this page shows how to put that table on a site you own. That is the Content Factory loop we teach: live it, capture it, publish the proof.
Tonight that table was at 焼肉食べ放題ブラックホール 新宿三丁目店 — Black Hole Shinjuku 3-chome, 8F of Takayama Land Kaikan, a one-minute walk from Shinjuku-sanchome B2. Wooden tags on the welcome cuts. Plates of lean red next to plates so marbled they look painted.
Skip the Meeting. Keep the Meating.
I say no to meetings. Most meetings last an hour because that is the default calendar block, not because the work needs an hour.
Meatings are the opposite.
Marko Sipila already named it. He calls these get-togethers meetings because business is best handled over meat. We have done them after roofing strategy sessions, at In-N-Out on the Strip, at the Heart Attack Grill, and now over gold-tag and black-tag wagyu in Shinjuku.
The rule is simple. If we are going to spend the time, put something on the grill.
Love to EEAT With Good Friends
Google scores pages on Experience, Expertise, Authority, and Trust. That set is EEAT. Experience means you were there. Google added the extra E for a reason.
I like the acronym because I also love to EEAT — with good friends, in cities I actually fly to, at tables you can geotag.
That is the play. EEAT is a ranking framework. It is also dinner.
Google’s quality rater guidelines are a lie detector. They ask whether you were there. Whether you did the thing. Whether a stranger can verify it without trusting a caption written by a model.
AI can write “best yakiniku in Tokyo.”
AI cannot sit at this table.
AI did not watch the fat render on that kalbi.
AI does not have the coaster that says BLACKHOLE, the handwritten wooden tags, or the friends across from me.
That first E — Experience — is the part a model cannot fabricate. I have said this for years: the raw ingredients of marketing are the mundane proof of a real life. When I travel, I do not collect landmarks. I collect places Google already trusts. Post it. Tag it. Share it. Link it back.
Same play here, one level more honest. A weeknight in Shinjuku over wagyu instead of a posed shot in front of a tower.
Count the Plates
Black Hole runs butcher-shop style. You walk the fridge in the middle of the room and pick from the gold tags and the black tags. They hand you a meat pass. The limited brand-wagyu course they publish is ¥7,678 for 100 minutes.
They start you with tonight’s rare-cut platter — the long black plate with the handwritten wooden tags — plus cabbage. Then you keep walking the case.
We did that tagged platter, then three more rounds of 24. Thick slices. Not grocery-store paper. A stupid amount of meat by normal dinner standards. A perfect amount of proof.
We have done the US version of this night. Lunch with Matt at 888 Japanese BBQ in March. Gyu-Kaku in Times Square last summer. Those rooms throttle you and slice it thin. Shinjuku hands you a meat pass and a fridge.
I am writing the receipt.
If you run a local service business and think this does not apply to you, look again. Your version is the photo with the homeowner, the crew shot at the job, the lunch after the install. John Medina does not rank because of a WordPress plugin. He ranks because the experience is visible.
Same for you. Same for me.
Run Dinner Through the Factory
This is the loop we teach. The run record for tonight is how we posted a Shinjuku meating.
Live the thing. Capture the raw files — phone photos, a 20-second clip, a coaster, a name. Publish on the property you own. Cross-link it to the pages that already carry authority. Let AI amplify what happened. Do not let AI invent what did not.
Golf has its own running page because the people in those pictures are the point. Meatings now have the same treatment at dennisyu.com/meatings. Tonight is not content about wagyu. It is a record that we were here, together, doing the work the old-fashioned way — face to face.
If you want the operating system behind nights like this, I wrote down the hacks from 6.5 million miles. Buffer time is how you get the meating instead of the missed reservation.
Original photos are the cheapest EEAT money cannot buy. We documented that on the Turkey trip in a biblical travel article. Same rule in Shinjuku. The camera roll is the citation.
Put Your Own Meatings on a Site You Own
You already have these photos on your phone.
Publish one page that collects them, the way I collect golf rounds. Name the city. Name the restaurant. Link the page to the work you actually do, so Google can connect the human to the craft.
Leave a Google review with a photo from the table. That is a local entity signal, not a flex.
Do not wait for a perfect caption. The marble on the plate is the caption.
Google is trying to figure out who you are by linking stories, pictures, and facts to your entity. A Knowledge Panel is just the public version of that graph. Dinners with friends are some of the strongest, cheapest signals you will ever produce — if you bother to put them on a site you own.
Two doors, same play. We can run the entity work for you with the Knowledge Panel package. Or you can do the dinner-and-publish loop yourself from the skill packs.
That is why we love meatings.
Not because we need another excuse to eat wagyu.
Because the first E in EEAT is not a ranking factor you buy.
It is a table you sit at.
Originally published .