We’ve been bidding $5 a follower on low-income targets.

Who would have thought low-income would have been so expensive?

Twitter’s algorithm sometimes makes insane recommendations.

Do you believe others are bidding $9 to $13 a follower for these targets or is this eCPM suggestion at work?

What we have noticed is that when you have a low click-through rate, Twitter begins to suggest higher bids, no matter what the business objective. Sometimes we can get followers for a dime and other times it’s a few dollars.

To get around this, we will increase our audience size and increase our bids.

With Facebook, you know you can hit nearly 50% of your targeted audience in a day, so you have to limit the target size, or else eat up your budget quickly. But with Twitter, that’s not the case.

Readers, what are you observing?