Would it be fair to say that most speakers at Social Media Marketing World or other high-profile events are, on average, worth at least $100K a year in salary if managing a team at a startup that does over $100 million?
Without naming anyone, do you know of any speaker on PPC or paid social that is making under $100K a year?
The average director of digital, managing a team or not, makes $119K base nationally– not including bonuses and benefits.
A regular Facebook ads specialist is worth $58K nationally (Glass Door), which is only half that. But they are unlikely to be public figures or have experience on large accounts.
If a speaker at a high-profile event (not a local Meet Up), how much more on average do you think that’s worth, if any than someone who isn’t known in the industry?
Dennis Yu
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
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