The posts that work best on Facebook and LinkedIn are where you tell a story that honors someone else.
These posts also build your personal brand and drive inbound leads for your business.
When you mentor others, you create opportunities for you to lift them up and for them to honor you.
Thus, the future of your business is dependent upon your ability to build up other people and publicly celebrate their successes.
When you talk about yourself and your product all day long, though you want to drive sales, you broadcast selfishness.
Figure out how you can lift up others and get them to talk favorably about you, too.
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.