Dennis Yu

When Nike hired us, I always wore Nikes.

They’d kick you off campus if you wore Adidas going into a meeting.

When Carl’s Jr. was a client, I ate their Western bacon cheeseburgers all the time.

In Vegas, I try to stay at MGM-owned properties, to honor the client.

Not just because they are a client, but because I have been a fan and am still a fan.

I’m wearing Nikes right now, even though we completed our analytics and ads project a couple of years ago.

When you use your clients’ products, you become a better marketer, because you see things through the eyes of the customer.

The most powerful marketing is when you generate true advocacy.

Imagine if the CMO of General Motors drove a Honda to work every day.

Honor your clients and honor your passions!

Then you have the integrity and congruency that attracts more passionate brands your way!


Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.

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