Dennis Yu

Do you feel like you're in over your head?

Me, too.

That’s a good sign since it means you recognize the challenges and workload you’re carrying.

To be overconfident is dangerous– blind arrogance, Dunning-Kruger style.

I’d rather see the “check engine light” go off than smash in the screen to pretend everything is just fine.

Use pain and anxiety as a diagnostic signal– to listen to your body and mind, then make adjustments based on thoughtful prioritization, not emotional impulse.

When you’re overwhelmed like I am right now, cut back to focus on what you can immediately control– and then gradually expand back out.


Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.

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