Interesting to think that Apple doesn’t have a blue check mark, but I do.
Even the most profitable company in the world is no match for Mark Zuckerberg’s power!
Seriously, Facebook has too much power. So if they don’t like you (witness the Apple + Facebook feud), you have no recourse.
Time to diversify– don’t put all your eggs in one basket.
Even though the last 13 years on Facebook has been incredible, things change– we need to adjust.
Censorship, ad accounts banned, privacy issues, nobody to talk to when there’s a problem, etc…
My money is on YouTube, SnapChat, TikTok, and good old fashioned web + email this next year.
Facebook will get busted up, just like the airlines and Ma Bell in the Mercedes 80s.
Are you prepared?
Dennis Yu
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
