My apologies in advance for the math here– I’ll keep it to a minimum to explain the points. Below is a Google Analytics screenshot from a funeral planning site. Facebook traffic represents sources 4, 5, and 8. 4) apps.facebook.com: This is self-serve PPC traffic from ads that show up on apps. Most plentiful but has […]
The 3 types of Facebook traffic– what is best? Read More »
I am pleased to be invited to ThinkTank, which takes place in just 2 months. It’s invite-only and is nearly sold out– but if you ask one of the attendees like me, you might still get a spot. By the way, the registration fee is $3k, so if that’s too much, then this is not
Are you going to ThinkTank in San Diego– September 17-19th? Read More »
This morning, Shoemoney put up a guest post by me covering Facebook Quality Score. Because we manage a few dozen fan pages, as large as a quarter million fans, I wanted to lend insight into what the metric is and what it may mean to advertisers and affiliates in the future. Let me clarify a
Facebook Post Quality Score Read More »
A guest post by Adam Sachs, co-founder of Ignighter, a group dating site with great relationship advice and a fun place to work I’m Adam Sachs and I run the world’s largest group dating site. Since our initial launch as a Facebook Application in January 2008 and subsequent relaunch as a destination site in August
World’s largest group dating site goes from free to subscription based Read More »
Guest Post by Nicholas Abramovic. Nicholas helps singles meet new people at Zoosk – the largest dating application on Facebook, MySpace, Bebo and Hi5. Nick also covers affiliate marketing, advanced PPC tactics, and other fun stuff at many-body theory. Facebook’s self-serve advertising platform now allows advertisers to target whether users have already added your application
Facebook Ads New Targeting to Application Owners Read More »
This is a guest post by Eric Schechter, Social Media Manager at Clickbooth, an Exclusive CPA Network. More and more businesses are jumping into the Social Media space for a variety of reasons. A lot of them are looking to increase their online presence, listen to what’s being said about their business or industry, and
Don’t Let Social Media Hurt Your Business Read More »
This is a guest post by David Gray of Analog.com, a leader in Electronic Components I once heard a wise young American English teacher compare the Japanese, Chinese, and Korean national characters to ceramic pottery and tea cups they produce in particular. A Japanese teacup is an extremely delicate, refined, and proportionately symmetrically formed china
Asian pottery culture and search algorithms Read More »
Facebook keeps releasing new features to its self-serve PPC platform. It feels like Google from 2003– are you keeping up? Did you see that you can target people on their birthdays, in addition to your existing fans, as well as being able to select multiple countries? If you’re selling gifts of any type— this is
Target Facebook users on their birthdays! Read More »
This article was written by Leigh Hanney of SEMSamurai.com In any structured system the introduction of a new variable will have a lasting influence on that structure. In short, nothing will remain the same. Take a typical family unit of two parents and one child… When a second child is born the dynamic
Landing Page Optimization and the ‘Middle Child Syndrome’ Read More »
Remember a few weeks ago when Facebook allowed everyone to grab their own vanity url? Now they’ve just opened up the ability for you to choose a name for your pages, too. You just need 100 fans to be eligible. Just like you’d see in the domain grabbing world, the same thing is happening on
“Get Found” on Facebook Read More »