If there are principles in medicine, then why not in marketing?
If you were studying to be a surgeon and you saw some guy on the street selling you a course […]
If there are principles in medicine, then why not in marketing? Read More »
Most of the successful founders and CEOs I know check email first thing in the morning.
They scan for emergencies and immediately handle the difficult decisions in the morning, while still fresh. After that 30-minute sprint,
Most of the successful founders and CEOs I know check email first thing in the morning. Read More »
Want to know what’s crazy?
I don’t ever “do SEO”— but rank on most of the keywords I care about. Our website is a piece
Want to know what’s crazy? Read More »
It’s taken us years to figure this out.
Here are the plug-ins we use to manage our training system.
It’s taken us years to figure this out. Read More »
The most thoughtful piece I’ve written all year
What do you think? Confidence is rarely the answer — it will KILL you.
The most thoughtful piece I’ve written all year Read More »
What is the ONE thing that decides whether we will have success or failure with advertising?
A novice would tell you it’s all about bids, targeting, and tools. While most people are focused on optimizing their
When you help other people achieve their goals, you also get what you want.
What are you doing to maximize impact for others?
When you help other people achieve their goals, you also get what you want. Read More »
This is our system architecture…
The various tools and technologies we use to run our agency, train our people, manage data, and collect money. You’re
This is our system architecture… Read More »
Personal Branding is really just a sum of stories that you collect and sequence together.
If you’re an agency or entrepreneur, it’s not about showing only the highlight moments of the figurehead. It’s the sum
This is probably the WORST boost I’ve ever done on Facebook, among tens of thousands over the years.
Facebook charged me $50 to reach less than 250 people. That’s not to get 250 likes or even 250 views—