If you enjoy your current job, are paid well, have good team members you work with, and are treated well… But some other company offers you a job paying TWICE as much, requiring you to move away from home, would you seriously consider it? What would be the most important factors to consider?
Let me ask you this… Read More »
He wanted Facebook ads but didn’t have any landing pages, videos, tracking, or even a strategy. It took me 3 months to build these components— but he expected leads the next day. Moral of the story: Building something from scratch costs way more than maintaining it. I pay the maid $50 for housekeeping every week.
I charged $2,000 for a $100,000 project, yet the client was pissed. Read More »
If they have to ask the price, they probably can’t afford you. $1,000 for an hour of my time may seem expensive if you’re counting the minutes. But if you position by the impact you can drive and measure, a 10% improvement on $1,000,000 a year is a bargain. You should say NO to anyone
Would you choose the CHEAPEST heart surgeon for your child’s operation? Read More »
…Today I was hit up by a marketing consultant who claims she can drive leads for us. Desperately spamming hundreds of people, she is broke and can’t deliver. The rich man doesn’t need to tell everyone he is rich. You and I both see her in an endless parade of self-proclaimed experts. They promise you
Here are some of my favorite moments from the year. I’ve learned to take pictures that have people in them, since it’s relationships that make life meaningful. Someone on the internet has taken a better picture of that monument, beach, building, or dish. No need to compete there. So take pictures of important people in
Thank you, everyone, for making 2017 so special! Read More »
The “hero story” formula is super effective and you’re seeing it demonstrated right here. Open with an attention-getting comment– perhaps drama, impending failure, or controversy. Then use one-sentence paragraphs for easy reading. Don’t use images or video– no links, either. Instead of showing screenshots of your success or details of your product, tell a story
Marketers will RUIN LinkedIn in 2018 as they do with any new opportunity. Read More »
So we know how to tell who is actually good versus who merely has a good-looking resume and sounds good in an interview. The Number One Reason Virtual Assistants Don’t Get Hired!
This is true– we’ve hired a lot of virtual assistants. Read More »
Candidates who apply for positions with us are either pleasantly surprised or mad that we ask them to study training materials and make a one-minute video. The ones who are mad vent that they don’t work for free, don’t appreciate having to jump through hoops and don’t want to go through any qualifying process. After
These will be YOUR people. Read More »
Your #1 job as a founder is NOT having the best product, taking care of your customers, raising capital, or making strategic decisions. I’ve talked to hundreds of successful founders and they consistently agree upon one thing… Your #1 job is to find and develop the right people. When you take care of your people,
The foundation of founders. Read More »
Please, stop the insanity. Facebook is NOT making drastic changes. This is not breaking news- more about reaffirming what they’ve said all along about making a better community. Here is who will get hurt: *Companies that only promote their products and services. In other words, no funnel, so they are hitting only cold audiences, instead
Facebook made some announcements yesterday that have many people in a panic. Read More »