A picture of me driving a Lamborghini and flying private. Or me sharing what ultra-successful people have told me? The first post will get a lot more attention. But the latter has far more practical value. Thus, in your marketing sell what they want. But in your operations, deliver what they actually need. That’s the […]
What do you consider more powerful? Read More »
Is that you are representing your company 24×7— even if not during “working hours” or in the office. Yell epithets at the Chick-fil-A drive-through employee, surf porn late at night, or get arrested for drunk fighting– you are representing your company. That’s proof enough of the power of personal branding. And some would say that
The amazing (or scary) part of being a Founder… Read More »
Please take advantage of this FREE guide that we put together with Vendasta just for you. Deep, tactical tips on conquering social media marketing for local businesses. How to Win on Social Media
I get more engagement and sales on LinkedIn than most of the Linkedin consultants who talk all day about how to be successful in building your brand on LinkedIn. This tells me that there’s no “secret formula” to drive engagement and sales on LinkedIn. Just like there’s no magic phrase to say to a random
Do you know what’s crazy? Read More »
I put together this 90 day plan for entrepreneurs and consultants who are just getting started in building their business– to drive them sales via their personal brand, stimulating word of mouth. What do you think of this one-pager?
A lot of people have dreams of success, but few have actual plans. Read More »
The Facebook Algorithm Explained for Marketers
It’s even more important now to understand how the Facebook algorithm works. Read More »
That’s what people who have failed tell me all day long. Anyone can show up to a meeting on time, pay full attention during the meeting, and reply to messages reliably. When we’re on Zoom or conference calls, it’s easy to zone out or pretend you can multitask. You physically can’t– countless studies prove this,
He donated $600 to cover the cost of one full-time virtual assistant, so we can help provide training and support to you guys at no charge. A lot of people are hurting right now– can’t pay rent due in 4 days, stress from losing their jobs, business owners letting go of employees, and uncertainty over
My heart is warmed by Neal Rodriguez. Read More »
This doesn’t mean getting a testimonial on customer service but conducting an actual interview like a journalist might. This can also extend to any kind of exchange between you and the consumers, such as speaking engagements, podcasts, and articles. To fix this, you should shift the perception to maximize authority. How to get your customers
In order to get your customers selling for you, you first need to interview them. Read More »
These are the 6 steps we follow in doing consulting, which make sure we filter out the bad leads well before we get on the phone. Instead of trying to close MORE leads, you should share your knowledge openly to drive more inbound leads– of which you can be pickier about what you take.
No more free calls! Read More »