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My friend has an agency and considered broadening his practice and serving less successful clients– because he thought clients are getting cheaper and it’s harder to stand out. Here’s what I said to him– about why that path is wrong: Expertise and word of mouth will never go out of style. Clients (your law firms […]

12 years ago, my Facebook ad campaigns were super complex– tons of targets, ads, and frequent adjustments. Today, modern Facebook campaigns are 90% on the collection, editing, and distribution of KILLER content– largely video snippets. And only 10% of the mechanics of Facebook ads– messing around in the tools. I still see a lot of

The algorithms are getting smarter, and so should you. The algorithm recognizes the power of your friends and gives you credit for this. Thus, your business success is increasingly based on your long-term friendships, not how smart you are. You can hire workers who are skilled in any particular area, and so can your clients.

Rent is due and you don’t have the money. You’re stressed out since you’ve drained your bank account and maxed out your credit cards, hoping that the big “deal” is coming through. Any day now, you promise others. But you’re conflicted inside since you can’t publicly say you’re on the brink of implosion. So you

Your answer to each may reveal your partisan bias.

I’ve found that boosting posts of lightweight content (not selling– but fun or educational) in video format drives the lowest OVERALL cost per sale. Running ads against a cold audience will smack you with a penalty of $80+ CPM (cost per thousand impressions), no matter the objective you choose. But spending 2 cents per light

If your Facebook ads are getting too “expensive”, odds are that you’re not building sequences to warm prospects up. When you attempt to sell to a cold audience, Facebook will ding you hard, causing your CPMs (cost per thousand impressions) to spike up from $8 per thousand impressions to even $80 per thousand impressions. So

That your VIDEO is your funnel, not that videos are part of your funnel. And how to stack relevancy via sequenced, interactive journeys that shorten your conversion path by 500%. If you can get your head around the pre-requisite understanding of how Quality/Relevance Score is calculated for search and social engines, the reward for you

Relationship capital, that is– the goodwill of people earned over time, which is more valuable than money in the bank. I’ve asked the most successful people in the world what they would choose: A) Keep all your money, but lose your relationship.B) Keep all your relationships, but lose all your money. Know what 100% of