It’s not uncommon for agencies to encounter clients who aren’t fully satisfied with their services. Some clients will play what I call “the mystery game.” They’ll ask for a meeting without explaining the issue at hand, leaving the agency to guess what might be wrong. This approach only prolongs the problem and makes it harder […]
How Agencies Should Handle Unhappy Clients Read More »
Aaron Gobidas of GoBeRewarded is great at sales, no doubt. But delivering results he doesn’t care about. I flew in to help Aaron work out an issue with a client, Philippe Coudoux, a massage therapist who paid him $12,500 and got no customers. We were able to finally get to see the Google Analytics and
Aaron Gobidas of GoBeRewarded is better at selling than making his clients money Read More »
My friend has an agency and considered broadening his practice and serving less successful clients– because he thought clients are getting cheaper and it’s harder to stand out. Here’s what I said to him– about why that path is wrong: Expertise and word of mouth will never go out of style. Clients (your law firms
The best can always command a premium. Read More »
Someone just asked us what they should send to a potential client who is asking for case studies– but they have none. My answer: You partner with an agency that does. Trying to sell without authority is not only hard, but it sets you up for failure on something you’ve done before many times. Would
Partner with someone who can teach you. Read More »
Any more than a surgeon asks the patient what surgery to perform or what scalpels to use. You should do the same in your line of work, not allowing your customers to dictate how things are done. Let them specify the goal, while they trust you on the tactics. If you’re just selling your time
We don’t make our clients figure out what needs to be done. Read More »
We did deliver on Monday, but they still berated me about the importance of deadlines, as if I didn’t know. I stood up for our team, copying them and the client team members, letting them know that it was NOT okay to expect work on Sunday. We want our people to rest on the weekend,
A client got pissed at me for not working on a Sunday. Read More »
If you want to stand out as an agency or consultant, measure and charge by business results. The level of incompetence among marketing agencies is astronomical. So to talk about business results, whether or not you can deliver, is what drives sales. Demonstrate you have a detailed process you follow and emphatically state you don’t
A billionaire friend told me not to charge by the hour or the month. Read More »
I just got a message from a highly offended prospect who had an ad budget of $1,000 a month. That means our fee is probably $100-200. He wanted a private meeting with me and Logan, where we walk him through how we do what we do. We shared our process and initial steps to qualify
Don’t be afraid to say NO to people who want your time Read More »
It could have been a lot of money. But such behavior is a sign that the client continues to be mean and unreasonable. Eventually, you will lose your star players because of the stress and headache. And it’s just not fun to be around people who complain all the time. Many call this the “no
A potential client belittled one of our team members, so I fired that client. Read More »
How many of them do you have or do you use in your work? Agencies: How Can You Choose the Right Social Clients? Use This Checklist.
If you don’t have these 7 things, you can’t be our client. Read More »