Midnight interview with Jake Campoli, who went from zero to hero.
If you’re just starting your career in digital marketing, Jake and I have some guidance for you on what to expect.
Raw and uncut, so you can see how we do it behind the scenes.
How do you think we did?
But it’s 100% authentic.
You’re known by the people you keep.
And I often forget to honor the people that have helped me over the last 15 years, many who I saw in person today.
I’m often tired, not paying attention, not feeling so good, and not on my A game— but thank goodness that there are good people to carry me when I’m weak.
It’s their ideas that win, not mine- so let’s give credit where credit is due.
I’m too old to play the 100% hustle all the time game— no sleep, bulletproof— or even pretend.
Get rich slow, my friends.
https://www.facebook.com/dennisyu/videos/pcb.10102570506162029/10102570499580219/?type=3&theater
https://www.facebook.com/dennisyu/videos/pcb.10102570506162029/10102570499665049/?type=3&theater
https://www.facebook.com/dennisyu/videos/pcb.10102570506162029/10102570501256859/?type=3&theater
GoPro has a free app that generates snazzy video clips.
This has nothing to do with having a GoPro. These are pictures and videos stitched together from my phone over the last 24 hours.
Sharing 15 second stories and one minute videos are so key to pleasing the Facebook algorithm.
What do you think?
But watch your transcriptions, lol!
The Better Sax guy plays some saxy music!
And I had another appointment starting in 10 minutes.
So instead of sitting down to write a bunch of words, I grabbed my buddy, Mark Wagner, and we recorded this video in only 8 minutes.
We didn’t spend any time trying to get the lighting or sound right, spend hours rehearsing what to say (even though we have a teleprompter), or spend 30 minutes dressing up nice.
In EIGHT MINUTES, total time invested– we got this video asset recorded, so then our team could transcribe it into an article, chop up our responses as video snippets to live on social channels, and be boosted.
If I had to do this all by myself, it would have taken days, or not at all, since I would have kept putting it off.
Is there stuff that you just don’t want to do?
Don’t feel guilty– JUST DON’T DO IT.
Assign it to someone else via documented checklists and processes!
For years, businesses have struggled to understand how to use video to drive sales.
